Hugh RB

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[Hugh RB @GetToTheFuture]

@georgesttock AD

[Hugh RB @GetToTheFuture]

@sodaguyx UGC

[Angry Tom @AngryTomtweets]

This is the real reason why Hollywood is panicking.

Shots like this used to cost millions with huge crews, big studios and months of work.

Now? You can create it from your laptop. The cost is basically pocket change.

This is the true power of AI. Anyone can build something epic.

[Hugh RB @GetToTheFuture]

@oliverwhudson @erichustls Hooks

[Olly Hudson @oliverwhudson]

We’ve just released the exact Hook System behind £400M+ in DTC revenue, built to help you create visually distinct, scroll-stopping hooks that actually scale.

Last week I shared an insight that Meta’s new delivery system (Andromeda) doesn’t just look at messaging, it looks at visual similarity.

If two ads have the same structure and layout, they’re basically the same in Meta’s eyes… even if the script changes.

We’ve been seeing this play out across accounts spending £500K+/mo.

Meta’s Andromeda algorithm now actively rewards creative that’s visually and conceptually distinct.

That means:
→ A new script isn’t enough
→ A new creator isn’t enough
→ If it looks too similar, you’re throttled

We’ve been working behind the scenes to build a hook framework that solves this. Here's what's inside

- The 9 types of hooks that still win attention (mapped to tone, audience + angle)
- Our top performing examples
- Prompt banks to generate fresh hooks across personas on VEO3
- Advanced hook techniques that actually unlock incremental reach

This isn’t a swipe file, it’s a system for scalable, visually distinct hook creation.

Want it?

Retweet this post
Comment “Hooks”
Make sure you're following so I can DM you!

[Hugh RB @GetToTheFuture]

**7/** Full digest with links and implications →

https://t.co/KiZxRYTQRc

#CreatorEconomy #YouTube #Instagram #TikTok #AI

[Hugh RB @GetToTheFuture]

0/ Creator Economy Highlights - BLUF: search meets social, IG speeds up testing, YT goes live-first, communities rise.

[Hugh RB @GetToTheFuture]

6/ AI stack - ChatGPT adds branch conversations, Claude creates Office files. Faster prompt-to-production, but keep quality bars.

[Hugh RB @GetToTheFuture]

5/ Reddit + Discord - rising as high-intent channels. Contribute first, scale paid later. New Reddit metrics better reflect real activity.

[Hugh RB @GetToTheFuture]

4/ TikTok - US deadline moves to 6 Dec, Shop nudges weekend livestreams, older users grow. Plan for policy flux and broaden targeting.

[Hugh RB @GetToTheFuture]

3/ YouTube - side-by-side ads reduce stream breaks, simul-streams across vertical and horizontal, AI auto-clips to Shorts. Build live-to-Shorts workflows.

[Hugh RB @GetToTheFuture]

2/ Instagram - Trial Reels lets you test with non-followers. You can now pin your own comment for CTAs. Treat IG as a low-cost test bench.

[Hugh RB @GetToTheFuture]

1/ Google - Discover now pulls in X and Instagram. Chrome adds a Gemini button. Why it matters: SEO → GEO. Create for generative and social discovery.

[Hugh RB @GetToTheFuture]

Full linkboard https://t.co/D9dRdWUadD

[Hugh RB @GetToTheFuture]

1/ INFO – Creator Economy Highlights | 08 Sep 25

Creators lean into co-creation, long-form context, and AI-powered workflows. Key metric: 700m weekly ChatGPT users. Links in thread.

[Hugh RB @GetToTheFuture]

6/ Also: Adobe Premiere on iPhone. Reddit ad revenue up 84%.

[Hugh RB @GetToTheFuture]

5/ Brand ops: Diageo and Unilever scale AI content studios for weekly localisation and optimisation. Amazon India launches a Tech Influencer Programme.

[Hugh RB @GetToTheFuture]

4/ TikTok: ByteDance valued at ~$330bn. Jess Glynne’s Hold My Hand is Song of the Summer. Older cohorts keep growing. Plan licences and formats.

[Hugh RB @GetToTheFuture]

3/ Meta: Threads adds 10k-char attachments. IG ships iPad app, series linking for Reels, and notification ranking tweaks. Build serialised arcs in-app.

[Hugh RB @GetToTheFuture]

2/ YouTube: teen aesthetic = complexity + co-creation + referential humour + global influence. Hype expands to 39 countries. Plan layered, participatory stories.