gio | Video Editor

value over vfx • building premium fitness brands frame by frame • dms open for commission 📩

[gio | Video Editor @Giox_iv]

you don't always need flashy visuals to convert- sometimes all you need is sound design and captions

[gio | Video Editor @Giox_iv]

clean content converts

[gio | Video Editor @Giox_iv]

quality sound>quality footage

[gio | Video Editor @Giox_iv]

@hiruy_visuals I agree- even outside of editing. Most of the friction comes from what you add, not what you take away.

[gio | Video Editor @Giox_iv]

it's okay to have a bad month
it's okay to have a bad week
it's okay to have a bad day
just get it back.

[gio | Video Editor @Giox_iv]

@NormieEdits are you working full time as an editor? crazy work ethic

[gio | Video Editor @Giox_iv]

@hiruy_visuals also, i feel like beginners need to know that reps often matter over quality

[gio | Video Editor @Giox_iv]

@Real_EditorFred prospects often want to talk about themselves, not hear about how great you are at editing. Make them feel heard and understood, not pitched

[gio | Video Editor @Giox_iv]

@hiruy_visuals props for getting back at it

[gio | Video Editor @Giox_iv]

@Real_EditorFred AI

[gio | Video Editor @Giox_iv]

short form content is amazing, provided that you use it correctly.

it's important to know what's going on in your industry, but blocked research time is a lot different than "let me check something real quick"

[gio | Video Editor @Giox_iv]

creativity is drained because we focus more on our outputs than our inputs.

[gio | Video Editor @Giox_iv]

work consists of four things:

→ input
→ potential
→ action
→ output

[gio | Video Editor @Giox_iv]

inputs → outputs

make sure that your inputs are good, otherwise your outputs may suffer.

what do you do to make sure that your inputs are high quality and benefit your work as well as those around you?

[gio | Video Editor @Giox_iv]

@Real_EditorFred this is great advice, no one is you, so your editing and conversation style should frame that

[gio | Video Editor @Giox_iv]

@omarvvvr it's easily both, they complement and build off of eachother

[gio | Video Editor @Giox_iv]

@jaskarans4ini for real, most coaches/owners are one good editor away from a 10x conversion rate

[gio | Video Editor @Giox_iv]

professional ui editing doesn't build equally with the type of content everyone else creates.

professional editing converts professional leads.

if your trying to attract premium clients for your fitness brand, you need editing that reflects that.

[gio | Video Editor @Giox_iv]

coaching offers don't mean much without branding.

content ⇏ conversions

professional content ⇒ conversions

[gio | Video Editor @Giox_iv]

@jaskarans4ini based bro

[gio | Video Editor @Giox_iv]

cinematic branding is just as important as regular content