Gabriel Kuzmic

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 Digital marketing has to make sense. If an ad is so outlandish that it would never be a real life scenario, it misses the mark. If companies do not interact with their consumers, they miss the mark. Marketers have to make everything accessible and real. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 Absolutely. It is no easy task creating content that can appeal to a wide audience. Someone can post a tweet and only receive maybe a few likes and a retweet. If they were to retweet another person's more likable tweet, they may see a better response. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@_Doth @AlexaKaye3 A like is nice, but wouldn't a retweet be better then? That way you know the person really liked it so much that they wanted all of their followers to see it as well. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 I think most people in this age range like to retweet or share in favor of posting their own content. Companies need to post their own original content, which can then be retweeted by their followers to reach a wider audience. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@zackwieser @AlexaKaye3 @austin_stull @ToyotaMotorCorp @Ford I agree. Car companies that show the capabilities of the vehicle, like @Ford or @chevrolet, rather than just showing the vehicle off, tend to do better with videos. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@austin_stull @AlexaKaye3 Product demonstrations definitely do help with understanding a product. Do you think a video would still be effective if it was not a demonstration, but simply an advertisement for the item? #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 A photo can definitely have a strong impact, but like an emoji, GIF, or even a video, it can be interpreted the wrong way. A link may help if it leads to a direct translation. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@CaptainDebbie7 @AlexaKaye3 @Indians That would be an interesting job. Most companies simply put out media and do not interact with their consumers, so it would be fun to actually be able to communicate with fans. It would allow for instant feedback too. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@austin_stull @AlexaKaye3 @Wendys I did not think of that! Definitely one of the few places that actually allows humor in their professional content. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@zackwieser @AlexaKaye3 @Nike Same with me. Their content is generally unique and original, so it would be interesting to expand on from a social media standpoint.

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 I would like to work at @Nike. They always use unique marketing viewpoints in their commercials and it would be fun to expand on that on the social media side. #AkronMKT #UAkronMarketing

[Gabriel Kuzmic @GKuzmic57]

@_marylowe @AlexaKaye3 Absolutely, Beats is a case where you are paying mainly for the brand name and not for a higher quality product. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 2) @LouisVuitton A great example of a premium product and brand name. Their higher price is justified by superior product #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@AlexaKaye3 1) Yes and no, it's expected higher price=higher quality, this is how "Brand Name" becomes a thing. Not true for NTM items #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@kendall_kgs88 @LaurelAynne That is how I felt, while they may be targeting, it came across as anyone can enjoy their car. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@LaurelAynne 2) Ad diversity can be useful if done right. The Camry ad's show diversity instead of targeting. Dove did this poorly. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@LaurelAynne I don't see them as targeting ethnicity, rather showing that anyone can enjoy this car as a new and sportier Camry. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@AndrewPilone @ProfSMktg Right? Instead of being just a company that sells products, it becomes something you can relate to and interact with. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@ProfSMktg 2) @Apple and @SamsungMobileUS could benefit from a friendly competition point of view. Humor could bring publicity. #AkronMKT #ICMKTG

[Gabriel Kuzmic @GKuzmic57]

@ProfSMktg 1) Humorous interactions personify a company. It makes the company stand out over other companies who do not do as much. #AkronMKT #ICMKTG