glassCanopy

We've moved to BlueSky - see you there:

[glassCanopy @glassCanopy]

Want to master your cybersecurity SEO strategy in the new year? 🎆

Check out our step-by-step guide specifically for cybersecurity marketers: https://t.co/BpRwZ29YYl

[glassCanopy @glassCanopy]

New blog alert ⚠️

The cybersecurity industry is experiencing extreme growth—but also volatility. Virtually every expense associated with cybersecurity marketing is increasing, the markets are gyrating wildly, and everyone expects a miracle from their marketing budget.

Here's how to make that marketing budget work for you: https://t.co/YqS4cse8a7

[glassCanopy @glassCanopy]

Once you have your marketing machine up and running - the work isn't over. Here's part 5 of our marketing to healthcare providers (HCPs) series, all about how to optimize and refine your digital marketing campaigns: https://t.co/rKTXgBQkKl

[glassCanopy @glassCanopy]

We've explained how to segment your audience, create content for them, and how to target them - but what do you do once you have them? Nurture! Here's everything you need to know in part 4 of our marketing to healthcare providers (HCPs) series:
https://t.co/y7MItLfoWG

[glassCanopy @glassCanopy]

Your marketing strategy only works if you know which platforms to target your prospects on. So here is part 3 of our marketing to healthcare providers (HCPs) series - all about the best platforms to target those elusive doctors: https://t.co/GB8qPLsNWZ

[glassCanopy @glassCanopy]

Here's part 2 of our marketing to HCPs blog series!

This post explains how to create good content. (And we really mean it - it HAS to be good).

Read it now: https://t.co/QSY0CNIDFZ

[glassCanopy @glassCanopy]

We're releasing our blog series on how to market to HCPs.

Part 1 is all about how to properly segment to target this audience. (Spoiler: You have to go beyond traditional demographic data). Read it here: https://t.co/5fnYxXmPiU

[glassCanopy @glassCanopy]

Creating successful ENT advertising campaigns requires going way beyond basic demographics. Check out our comprehensive breakdown of how to segment, target, and appeal to this niche audience: https://t.co/01MtrQ7weV

[glassCanopy @glassCanopy]

Creating successful dermatology advertising campaigns requires going way beyond basic demographics. Check out our post where we spell out how to segment, target, and appeal to HCPs in the dermatology space—without wasting any of your ad budget. https://t.co/LzzvuYKAux

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24FS6J

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24GpWh

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24ogI9

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24ogI9

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24GpWh

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24FS6J

[glassCanopy @glassCanopy]

Learn how to clearly define your message and audience to #HCPs with our latest #blogpost: https://t.co/RypIbSoK0K

[glassCanopy @glassCanopy]

This article by @TechCrunch really blew us away - and confirms our suspicions that short, powerful content performs better during the sales process. Do you find this to be true with your existing audience? https://t.co/Zkgdctolqc

[glassCanopy @glassCanopy]

Even the most kick-ass content won’t mean a thing if you’re promoting it on the wrong platforms. Find out which ones we recommend for marketing to #Doctors: https://t.co/5a1RKUlnDz

[glassCanopy @glassCanopy]

The #marketing #cybersecurity industry outlook is changing. Here’s our roundup of some of the most important stats to consider: https://t.co/If9f24FS6J

[glassCanopy @glassCanopy]

Cybersecurity marketing is not easy - it's technical, highly complex, and hard to find people that can explain it without making "fluff" marketing pieces. Take a look at 5 of our cybersecurity eBook samples to get a taste of what we can do: https://t.co/7xnbjWmKH4