Greg McCarthy, MBA

Cybersecurity Growth & Revenue Marketing Leader at Palo Alto Networks. Proud Dad & UMass Alumni. Ex CyberArk / Dell Technologies / EMC / UMass Alumni President.

[Greg McCarthy, MBA @GMcCarthy24]

The final speech!

Thanks for having me back @UMassD and @UMass_Mark. I think the world of the class of 2020. We’ll always be connected and your ceremony will be a special day that I will never forget. #UMassDGrad

🎥 Watch it here: https://t.co/QLHZGKKJ05

[Marvel Studios @MarvelStudios]

Doomsday arrives December 18th.

Experience Avengers: Doomsday on bigger, brighter, & more immersive screens. Tickets are now on sale exclusively for Infinity Vision certified theaters: https://t.co/2HHPv9pj8t

[Greg McCarthy, MBA @GMcCarthy24]

Sad the World Cup is over.

Sadder realizing how old I’ll be for the next one.

[Greg McCarthy, MBA @GMcCarthy24]

Truly remarkable on so many levels. Huge kudos to MSD!!! 🇺🇸

[Michael Dell 🇺🇸 @MichaelDell]

This idea belongs to no party, it's ❤️🤍💙

Our comments this morning at the White House 🇺🇸

[Greg McCarthy, MBA @GMcCarthy24]

Game of inches!

@Cristiano lives to fight another day. Don’t sleep on the Portugal upset over Spain.

This World Cup tourney rules.

[Greg McCarthy, MBA @GMcCarthy24]

Round of 16 here we come.

Go USA!! 🇺🇸

[Greg McCarthy, MBA @GMcCarthy24]

In honor of @Wimbledon returning today here is an all time shot back in 2023 before I got married.

@DjokerNole stepped into this @RollsRoyce shortly after we took this picture at the Hurlingham Club in London.

Rooting for you Novak. Hoping to see one of the Americans make a run as well.

And love to see @NickKyrgios back on grass playing doubles!

Still need to catch a match on Centre Court one day. 😃

[Greg McCarthy, MBA @GMcCarthy24]

Five takeaways for me (aspiring CMO) after evaluating the @Forbes top 50 list of The World's Most Influential CMOs in 2026.

1: Most of the top 50 are consumer, sports, and entertainment brands. Very few B2B voices - we can't let these B2C folks have all the fun. 😀

2: Generative AI for content creation, localization, and personalization at scale is a theme that appears repeatedly.

3: Personal brand & press only go so far. The CMOs who made the list are tied to revenue, customer growth, cultural relevance, category expansion, and strategic business transformation.

4: CMO role expansion into growth, commercial, and customer leadership. You'll notice many titles now include Chief Growth Officer, Chief Commercial Officer, Chief Customer Officer.

5: In B2B, the CMO has to be the glue that connects it all. Market narrative, category creation, DGEN, customer trust, AI transformation, CFO-level business impact.

https://t.co/XAGP0hanz1

[Greg McCarthy, MBA @GMcCarthy24]

Set pieces!!!

Go USA

🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸

[Greg McCarthy, MBA @GMcCarthy24]

Quick shout out to my friends at Activate for the invite to their Boston Marketer Meet-Up earlier this month at Eddie V's.

Navigating a $25B cybersecurity acquisition requires absolute GTM alignment.

I enjoyed talking about:

1: Driving demand & creating a buyers journey that leads to a hybrid CTA that decision makers, champions and influencers can all partake in.

2: Adapting and being "the glue" that brings the right GTM leaders & teams together across Marketing, Sales, Product, Engineering and Leadership.

Marketing moves at machine speed now (especially in cybersecurity) - with access to information being easier than ever. But I left that stage feeling confident that peer-to-peer connection will continue to help drive a truly successful GTM strategy.

Overall, a nice reminder of how important the community is for us B2B marketers. 😀

[NVIDIA @nvidia]

Water usage has been a hot topic in the AI data center world, but the numbers may surprise you.

According to the Manhattan Institute, data centers use 0.2 percent of daily water usage in the U.S. and that number has dramatically decreased in the past few years due to a new method: liquid cooling.

By moving to 45°C liquid cooling, AI factories in favorable climates can use dry coolers instead of conventional cooling-tower-based systems, cutting facility cooling water use from roughly 2.6M gallons per MW per year to near zero.

Liquid cooling enables AI factories to be both water and energy efficient, while creating opportunities for heat reuse and dispersal to local communities, allowing these factories to become energy grid assets.

Learn more below ⬇️

https://t.co/7WanoPNKTR

[Greg McCarthy, MBA @GMcCarthy24]

The cybersecurity landscape shifted on its axis with the closing of the historic $25B acquisition of CyberArk by Palo Alto Networks.

As I read this article by @Calcalistech, I am very happy for my friend, Udi Mokady.

Truly one of the GOATs in cybersecurity. Nothing but respect & gratitude for the foundation, culture, and world-class team he built. 🤝

I am seeing every day just how uniquely positioned @PaloAltoNtwks is to go define the future of Machine & Agentic Identity Security.

Cheers to the future! 🚀

https://t.co/sLlnA5zX46

[Greg McCarthy, MBA @GMcCarthy24]

Tested positive for COVID this week. It’s been a battle fending off this monster.

Current scorecard:

Game 1 (Sun)
✅ COVID wins

Game 2 (Mon)
✅ COVID wins

Game 3 (Tues)
✅ COVID wins

Tomorrow is Game 4. Need to avoid the sweep at all costs.

[Greg McCarthy, MBA @GMcCarthy24]

@alex_prompter Grok

[Greg McCarthy, MBA @GMcCarthy24]

@SeaNmWhite Officially a Dad! Hope you’re well my friend. We’re overdue for a catch up.

[Greg McCarthy, MBA @GMcCarthy24]

Few new recruits for the collection. 🥃

[Greg McCarthy, MBA @GMcCarthy24]

Happy Boxing Day from the Bridge.

[Adam Sandler @AdamSandler]

Happy Chanukah!
Merry Christmas!
Happy Holidays!
And Happy Gilmore to all!!!!!!

[Greg McCarthy, MBA @GMcCarthy24]

King Mac at Vianden castle in Luxembourg 🇱🇺

[Greg McCarthy, MBA @GMcCarthy24]

@BenDBarker A+ spelling 👏

[Greg McCarthy, MBA @GMcCarthy24]

Scorecard vs the flu this week:

Round 1 (Tues)
Flu wins.

Round 2 (Weds)
Flu wins.

Round 3 (Thurs)
Flu wins.

Round 4 (Fri)
Flu wins.

Today is round 5….. championship round. Need a hero effort or my trip to London this week could be in trouble.

Also current status of me in GIF