SuperAwesome

Our technology powers safe, authentic digital engagement with Gen Alpha and Gen Z, engaging 500M+ young people every month across mobile, web, and online video.

[SuperAwesome @GoSuperAwesome]

Discover how to reach Gen Alpha audiences safely, contextually, and effectively on Roblox with SuperAwesome here 👉https://t.co/qy4uD18WfO

[SuperAwesome @GoSuperAwesome]

𝐓𝐡𝐞 𝐧𝐞𝐰𝐬 𝐢𝐬 𝐨𝐮𝐭! 𝐖𝐞’𝐫𝐞 𝐑𝐨𝐛𝐥𝐨𝐱’𝐬 𝐬𝐨𝐥𝐞 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨��𝐲 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐟𝐨𝐫 𝐆𝐞𝐧 𝐀𝐥𝐩𝐡𝐚 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠!

We’re delighted to share that we’ve partnered with Roblox to bring intelligent advertising to Gen Alpha on the platform.

With 144.5 million daily active users and 2.9 billion daily views of Roblox-related content on YouTube and TikTok, Roblox is a dominant platform for reaching Gen Alpha audiences.

Through the partnership, brands can now extend their SuperAwesome buys onto Roblox, running across immersive formats like video billboards, branded portals, homepage ads, and sponsored tiles. And for the first time, those placements will be underpinned by Awesome Intelligence - bringing youth-specific insights and content classification to Roblox advertising.

Our CEO, Kate O’Loughlin, said: “We believe in powering a better internet for the next generation wherever they are, and they’ve decisively chosen Roblox as their platform for entertainment, play, and building their fandoms.”

“Together, we have the opportunity to help brands engage with kids and tweens responsibly and transparently, while funding high-quality content and supporting creators with improved ad revenue. We’re proud to be selected as Roblox’s trusted partner to deliver this through our leading intelligence products.”

Read the full story from AdExchanger here: https://t.co/Qz0cyXLNeg

Learn more about the partnership in the comments below
#SuperAwesome #Roblox #GenAlpha #NextGenEngagement

[SuperAwesome @GoSuperAwesome]

To hear more on the Starglow acquisition from our CSO & President, Nick Walters, head here 👉 https://t.co/Eejp1QdOCg

[SuperAwesome @GoSuperAwesome]

𝐀𝐮𝐝𝐢𝐨 𝐣𝐮𝐬𝐭 𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐜𝐡𝐚𝐭… 🎙️🔥

We’re thrilled to announce that 𝐒𝐮𝐩𝐞𝐫𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐡𝐚𝐬 𝐚𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐒𝐭𝐚𝐫𝐠𝐥𝐨𝐰 𝐌𝐞𝐝𝐢𝐚, the world’s largest independent kids and family ecosystem, delivering 120M+ annual listens across 45+shows!

The acquisition unlocks something never seen before: true cross-channel engagement for Gen Alpha and Gen Z audiences across Audio, Gaming, YouTube, CTV, and Creators 🎮📺

𝐒𝐨, 𝐰𝐡𝐲 𝐀𝐮𝐝𝐢𝐨?
🎧 67% of US kids listen to podcasts monthly
🚗 78% of family listening happens in the car
🤝 94% of parents take action after hearing a podcast ad

Audio has emerged as one of the most effective and high-trust environments for brands to show up authentically during moments that matter for kids and their families.

As our CSO & President Nicholas Walters put it, “Connecting audio to the rest of youth digital engagement was important for us because audio has become impossible to ignore... Families have woven audio into their daily routines, including during commutes, road trips, at bedtime, and during homework sessions.”

Jed Baker, Founder & CEO of Starglow Media, joins SuperAwesome as our new Head of Audio to lead this exciting next chapter, and Agerenesh “Aggi” Ashagre Palmer will lead audio operations. Together, we’re giving brands the reach, intelligence, safety, and scalability in audio that simply hasn’t existed before, and we couldn’t be more excited 💡

Read the full announcement here 👉 https://t.co/nnYYulQgjP

Head to the comments to hear more on the Starglow acquisition from our CSO & President, Nicholas Walters 👇

#SuperAwesome #StarglowMedia #Acquisition #Audio #Podcasts #GenAlpha #GenZ

[SuperAwesome @GoSuperAwesome]

“If you say anything other than ‘excellent,’ I don’t know what platform you’re looking at.”

Nicholas Walters, our CSO & President recently sat down with Stephen Dypiangco of Max Power Gaming to dissect what made 2025 a breakout year for @Roblox and to look ahead at what 2026 could bring 🔮

They discussed:

📈 Roblox seeing 91% YoY growth in hours played - a true hockey-stick moment
💰 Brands shifting from “experiments” to real investment based on ROI and analytics
🚀 Brand games like SpongeBob Tower Defense proving Roblox can deliver real, lasting engagement
🔁 How improved creator payouts are fueling stronger studios and better content

Want to hear more? Check out the interview in full here 🎧 https://t.co/kn9v61E4ws
#Roblox #Gaming #UserGeneratedContent #CreatorEconomy #SuperAwesome

[SuperAwesome @GoSuperAwesome]

We had an absolute blast at our 2nd annual Game Changers event at Shutters on the Beach yesterday! 🏖️😎

We brought together the SuperAwesome team, our partners and some of the finest thinkers in the youth digital ecosystem to discuss how Gen Alpha/Z are changing the game.

♥️ Nicholas Walters shared a first look at our new fandoms research - delving into how they develop, evolve and stick with youth audiences

📺 We heard from Kelly Metz (Spark Foundry), Joseph Lerner (Xumo) and Stacey Sumoge (Wasserman) as they discussed the challenges of fragmentation, transparency and measurement when it comes to CTV

💡 Hannah Grant shared hot-off-the-press updates on Awesome Intelligence

📊 While Jessica Whatson broke down the opportunities of the Creator Economy and showcased all-new measurement tools

🤝 And Kate O’Loughlin closed the show alongside Lauren Turchet (Prodigy Education) as they unpacked a recent campaign that proves the power of an audience-first approach in today’s hyper-fragmented media environment

A huge thank you to everyone who attended and to our incredible guest speakers!

Relive the highlights - check out our event gallery here 👉 https://t.co/vJIorNwviH

#GameChangers2025 #SantaMonica #GenAlpha #GenZ #AwesomeIntelligence #SuperAwesome

[SuperAwesome @GoSuperAwesome]

Another incredible installment of the @Roblox Developers Conference 🎮 The team have come back from one of the biggest gatherings for creators, builders, and developers, charged with fresh insights, bold ideas, and excitement for what’s next 🚀

They met with industry friends and new connections in the Gaming industry, attended ground-breaking talks, and heard about all the latest innovations from AI developments to Roblox Moments.

If you’d like to hear more about how we can help brands with their gaming strategies, then get in touch 👉 https://t.co/zeLQykkdSN

#RDC2025 #Gaming #GenAlpha #GenZ #SuperAwesome

[SuperAwesome @GoSuperAwesome]

Check out the full podcast episode here 👇🎧
🎧 𝐀𝐩𝐩𝐥𝐞: https://t.co/O8eHAqulB7

🎧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲: https://t.co/FxG0CDZpVH

[SuperAwesome @GoSuperAwesome]

🎙️ Our Global Head of Policy & Regulatory Affairs, Katie Goldstein, recently joined Annie Ugurlayan and Eric Unis on the BBB National Programs’ podcast Ad Watchers, to discuss recent data commissioned by the National Advertising Division to establish consumer trust in influencer advertising, including:

🔎 Key findings from the survey on consumer trust and influencer transparency
💡 Best practices for brands and influencers to build authentic connections
📱 How kids perceive influencer marketing and its unique challenges

Head to the comments to check out the full episode 👇🎧

#AdWatchers #BBBNationalPrograms #Podcast #InfluencerAdvertising #GenAlpa #GenZ

[SuperAwesome @GoSuperAwesome]

See Nick’s blog on audience-based gaming strategies using 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 here 👉 https://t.co/wrX5yO0pKN

[SuperAwesome @GoSuperAwesome]

“SuperAwesome and Gamefam have now deployed tools to segment gamers into different Audiences across Gamefam’s portfolio – categorizing over 60m users everyday, through over 2000 daily surveys. We can help brands find the right audience across diverse games.”

With 15,000+ new Roblox games created every day, it’s tough for brands to know where to show up. That’s why we have partnered with @gamefamstudios , bringing their game data into our data and recommendation platform, 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞. Together, we help brands cut through the noise and build the right strategy in gaming - audience-first, not game-first 🎮

Read our President & CSO, Nick Walter’s, latest blog to see how audience-first insights can help your brand build the right strategy in gaming - head to the comments to check it out 👇

#GameFam #Gaming #Roblox #AudienceFirstApproach #AwesomeIntelligence

[SuperAwesome @GoSuperAwesome]

Our Global Head of Policy & Regulatory Affairs, Katie Goldstein, will be speaking next week at the National Advertising Division (NAD)’s 2025 Annual Conference in Washington, D.C. 🎤

Katie will join Tracy Elizabeth (Youth & Family Wellbeing in Digital Spaces expert), Jennifer Santos (NAD), and Daniel Kolta (Uber) for a panel discussion on 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐭𝐨 𝐓𝐞𝐞𝐧𝐬.

Together, they’ll unpack the latest trends in teen marketing, review key actions from NAD, FTC, and State AGs, and explore how brands across industries can communicate responsibly and earn the trust of young audiences.

📍 The Conrad Hotel, Washington, D.C.
📅 September 16
🕟 1:40–2:40 pm

Learn more about the session here 👉 https://t.co/kAVKJZG7Xa

#SuperAwesome #NAD2025 #YouthPrivacy #GenAlpha #GenZ

[SuperAwesome @GoSuperAwesome]

📊 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐭𝐡𝐞 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐔𝐧𝐰𝐫𝐚𝐩𝐩𝐞𝐝 𝐑𝐞𝐩𝐨𝐫���� 𝐁𝐞𝐥𝐨𝐰:

🇺🇸 US Report - https://t.co/EF5neUmkeI
🇬🇧 UK Report - https://t.co/zwE9ziVu3m
🇩🇪 Germany Report - https://t.co/qeX8cacNi6
🇫🇷 France Report - https://t.co/DmKgtR7v2Y

[SuperAwesome @GoSuperAwesome]

“One in three kids and teens are also asking for fandom-related gifts - a reflection of their digital lives - from the shows, games and creators they love”

We’re delighted to see the coverage of our recently released holiday trends report - ‘𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬 𝐔𝐧𝐰𝐫𝐚𝐩𝐩𝐞𝐝: 𝐅𝐚𝐦𝐢𝐥𝐲, 𝐅𝐚𝐧𝐝𝐨𝐦𝐬 & 𝐭𝐡𝐞 ‘25 𝐖𝐢𝐬𝐡𝐥𝐢𝐬𝐭’, including this piece from the team at WWD. Our latest research shows the growing influence of fandoms on wishlist decisions, with fandoms having emerged as a powerful driver in shaping Gen Alpha and Gen Z’s choices.

Head here for the full article 👉 https://t.co/Y8bIesPli0

if you haven’t downloaded the report already, head to the comments below to check it out - also available by market 👇❄️

#SuperAwesome #HolidaysUnwrapped #NewResearch #GenAlpha #GenZ #ConsumerTrends #Fandoms

[SuperAwesome @GoSuperAwesome]

The countdown is over - tomorrow kicks off this year’s @Roblox Developers Conference. Our team is heading to San Jose and can’t wait to connect with new and familiar faces in the Gaming industry, as well as dive into the latest updates from the Roblox team 🎮✈️

We’re excited to meet with industry leaders to share fresh insights from our latest research, bring updates on our latest Gaming and Creator offerings, and dive into the future of digital engagement with our tools like Awesome Intelligence 🚀

If you’d like to meet the team, explore new opportunities, or hear our latest findings, let’s connect at RDC! 📩

#RDC2025 #Gaming #GenAlpha #GenZ #SuperAwesome

[SuperAwesome @GoSuperAwesome]

It’s official: our Head of Gaming, Jessica Whatson, has been invited to judge the final round of this year’s Effie UK awards ⚡🏆

For the last 50 years, the Effie Awards have been setting the bar in marketing effectiveness, highlighting campaigns that move the needle and defining the gold standard in marketing across categories, including AI, Gaming, Media, and more.

We’re incredibly excited to be a part of one of the most inspiring days in the industry’s calendar, diving into the most effective and creative work across the UK, as well as connecting with a host of industry leaders 🚀

Good luck to everyone who has entered!

#EffieAwards #TheEffies #MarketingEffectiveness #SuperAwesome

[SuperAwesome @GoSuperAwesome]

See Nick’s blog on audience-based gaming strategies using 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐈𝐧����𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 here 👉 https://t.co/wrX5yO0pKN

[SuperAwesome @GoSuperAwesome]

“You shouldn’t care about the specific content of the game. You should care about who’s playing it. You should care about the audience.”

Our President and CSO, Nick Walters, has just dropped a new blog, breaking down where brands should show up in Roblox, explaining how using an audience-based approach is not only important, but crucial during game selection. Our data and audience recommendation platform 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 is able to drill gaming audiences down by values, passions, and behaviours, enabling brands to truly connect with their audiences wherever they are.

To see Nick’s full blog digging into audience-based gaming strategies using 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞, head to the comments 👇

#Gaming #ContextualTargeting #YouthPrivacy #GenAlpha #GenZ

[SuperAwesome @GoSuperAwesome]

We’re excited to be heading to San Jose this September for this year’s Roblox Developers Conference where we’ll be on the ground meeting with new and familiar faces in the Gaming Industry 🎮✈️

We can’t wait to hear the latest updates from the Roblox team, as well as connecting with industry leaders to share fresh insights from our latest research, bring updates on our latest Gaming and Creator offerings, and dive into the future of digital engagement with our tools like Awesome Intelligence 🚀

If you’d like to meet the team, explore new opportunities, or hear our latest findings, let’s connect at RDC! 📩

#RDC2025 #Gaming #GenAlpha #GenZ #SuperAwesome

[SuperAwesome @GoSuperAwesome]

Our Global Head of Policy & Regulatory Affairs, Katie Goldstein, will be taking the stage at National Advertising Division’s 2025 Annual Conference in Washington D.C. in a couple of weeks 🎤

She’ll be joining a panel with Dr. Tracy Elizabeth (Expert in Youth & Family Wellbeing in Digital Spaces), Jennifer Santos (CIDR) and Daniel Kolta (Uber) in a session called ‘Advertising to Teens’, where they’ll dive into trends in marketing to teens, discuss recent NAD, FTC and State AG actions as well as explore how brands in various industries communicate responsibly and build trust with young consumers.

📍The Conrad Hotel, Washington, D,C
📅 September 16th
🕟13:40 - 14:40 pm

Discover more about the session here 👉 https://t.co/kAVKJZFA7C

#SuperAwesome #NAD2025 #YouthPrivacy #GenAlpha #GenZ