The Super Bowl had the worst year in ads.
There were a few winners.
And many more losers.
👇 The winners, why they were great ads, and a few reasons most ads lost. 👇
UGC has become a MLM, with too many creators and not enough success.
95% of UGC creators are not worth the money.
Brands are paying the price - but what is the future?
Vrbo VS. Airbnb
Vrbo is masterful in positioning its brand compared to Airbnb using creative strategy and messaging.
In 3 minutes, you will learn the SECRETS to positioning your brand correctly.
I'm tired of sub $ 5 million in rev brands losing money on getting bad UGC.
Creative is important, but BAD creative can kill your business.
Here is a basic system to create your own ads, save money, and scale your ads account:
I audited 200+ DTC brands on social media in 2022.
They all had similar failures with content creation.
Use these 10 principles to level up your social media content.
New episode! 🚨🚨🚨
@MatthewGattozzi and I discuss:
✅ Why ads SHOULD be ugly & how it increases conversions
✅ The audit strategy he uses before working with brands
✅ Misconceptions about TikTok organic
Watch now on YouTube: https://t.co/8zO7pGrOJG
Ballet Dancer to Content Creator
@bandholz interviewed me about my career and how @GoodoStudios is helping top DTC brands create amazing content.
We talked about high-end production, which doesn't get as much love!
It was an honor to meet a DTC legend.
On January 1, 2023 we will be raising our prices.
You can lock in your pricing if you work with us in the next few months.
If you are looking for consistent content creation, let's chat.
Why > How
Uncover why your customers buy your product.
Learn how to communicate with those people through visuals and writing.
Thank you, @PhilKiel, for having me on his show! It was an absolute blast.
You see beautiful photos for Unbloat.
I see weeks of planning, location falling through less than 24 hours before the shoot, a 6-hour shoot, and lots of editing.
Here is an in-depth look at how we shot photos for Unbloat.
👇👇👇
Y'all!
This weekend, we hit 1000 people on the newsletter.
Yes, I did scream while jumping up and down, hugging my wife.
I love every single one of you!
The secret weapon to Q4 success will be how good your creative is for your ads.
A creative strategist can help you take your ad account to the next level.
Tomorrow, I will send out a newsletter to 900+ smart DTC people about creative strategy.
If you want a great Q4, sign up!
you've heard it before...
creative is the biggest lever for growth in your ad account 👩🏻🎨
but what creative is working right NOW?
here's a deep dive into what's working, from a marketer with access to data from creatives backed by 9 figures in spend: