Butter yellow is everywhere from our nails to our accessories 💛 “Butter yellow nails” is at an all-time high and “yellow lens sunglasses” is the top trending search related to sunglasses lens color.
Since 2017, search interest in slides have spiked every June — but is this summer flip flops’ time to shine? “Flip flops”, “square toe flip flops” and “wedge flip flops” are all being searched more than ever before🩴
Introducing Summergeist, our look at this summer’s defining trends, based on U.S. @GoogleTrends data. From the buzziest TV shows to the most popular desserts right now, here’s what our Search bar says about what’s trending for summer 2026.
https://t.co/Ls15wBbkik
Check out this map of the U.S. that shows what type of spritz each state is searching for most over the past month. And learn more here: https://t.co/94sVT3y6kR
Follow along for more summer trends throughout the week, and click here to learn more about what’s occupying our Search bars this summer ⬇️ https://t.co/94sVT3y6kR
Today we’re launching Summergeist: a new U.S. Google Trends report on the searches defining summer 2026. One finding? It’s clearly the summer of “maxxing” — not only are people searching for the term more than ever, but they’re also searching for summer trends at record highs.
Everyone is trying to optimize their lives by doing things to the max. Which of these 'maxxing' trends do you think we're searching for the most in 2026?
Ahead of today's match ⚽, Tartan Army is now being searched more than ever before in the U.S. And, kilts are at all-time high search interest in Boston, with “Scottish phrases” and “Scottish skirt name” as breakout searches in Boston over the past week.
Is it DIY or... DIY with a little help from your Google searches? Search interest in “how to make my own” reached an all-time high this year, and “how to make my own stickers” increased by +105% in the past 90 days
Feel like going back to 1999? We dug into Google Trends data from the NBA Playoffs and found out where teams are piquing people’s interests, as well as some serious '90s nostalgia. Check it out here: https://t.co/dlUUwquI3k