Michelle (Michu) Ben

Editor, writer, online scavenger, professional e-mailer. Empress of content at Gopher / chief communicator at now tweeting @michubenaim

[Michelle (Michu) Ben @GopherMagazine]

Hi everybody! I'm now tweeting from @MichuBenaim - please come say hi over there.

[Michelle (Michu) Ben @GopherMagazine]

The best part about making typefaces is seeing what designers create with them, and how they come alive in the world.

Here’s the new identity for the Athanor Akademie by Manuel Theodor Kreuzer —based on In-House Intl. Creative ty…https://t.co/BRdJzecEgW https://t.co/svRrDalyIf

[Michelle (Michu) Ben @GopherMagazine]

"A brand is a promise" goes the saying. No brand wants to be confused for a competitor, but relatively few brand identities feel like the companies / organizations they represent. I call this phenom "expressive failure."

So what gives? Why do so many bra…https://t.co/EsGOWrsBs7

[Michelle (Michu) Ben @GopherMagazine]

In-House Intl. Creative is a studio without a recognizable visual style. We work widely across industries. Both of these decisions go against industry 'best practices.'

At Monotype's BrandTalks Austin, @hello_lope and I got to show our work and share our…https://t.co/NPIB4idFWU

[Michelle (Michu) Ben @GopherMagazine]

Recommended listening: Maureen Raisch talks about the world of sports branding and design, the stakes of designing in the context of fandom and passion. Excited to hear a little about the big plans for NWSL. https://t.co/JjIZNA7gzS

[Michelle (Michu) Ben @GopherMagazine]

David Tran made great product. Reading this post reminds me just how misunderstood marketing is. Sriracha's success relied on marketing.

Product placement and distribution = marketing. Tran originally started making / re-creating the sauce in the U.S. a…https://t.co/AwGis4dpBj

[Michelle (Michu) Ben @GopherMagazine]

👏👏👏 @YvonneLeow!
** Yvonne introduced me, an avowed city-dweller, to the joy of exploring and enjoying nature. Finding awe where I never expected to. Anyone doing business in the outdoors experiences should connect with, invest in, and follow Yvonne. https://t.co/AwSMYVB5Jp

[Michelle (Michu) Ben @GopherMagazine]

Amplify Austin is the largest day of giving in Central Texas, through today at 6pm--and I'm supporting Fusebox Festival. I think you should too. There's a match up to $15,000 *plus* an additional $25 added per donation tagged #love…https://t.co/OQxnnt0Wdi https://t.co/t2d5AhIpAt

[Michelle (Michu) Ben @GopherMagazine]

👀 that’s In-House Intl. Creative’s perfora, smart gridding but “selectively softened and cut with precision and sophistication”… on our little plug friend.

I guess it’s a good thing typefaces don’t blush.

Cc: @modovisual @rfuenzalida

Report: @Type…https://t.co/grg8ZOyTSl

[Michelle (Michu) Ben @GopherMagazine]

From the In-House Intl. Creative archives, a little #valentinesday joy (+ dancing stickers).

To self-love, community, care, and passion today and every day.

Find #stickers on IG & as animated GIFs -> https://t.co/NpGlyoUcGp

#love #typography #sticker…https://t.co/dJjXtizJnG

[Michelle (Michu) Ben @GopherMagazine]

✨ https://t.co/Yym1wbN47s

[Michelle (Michu) Ben @GopherMagazine]

Monotype's Type Trends 2023 just dropped. Excited to see In-House Intl. Creative's Perfora as the cover for "Smart Grid" (complete with its very own cubical plug critter!) Nudging kismet with a plug to do some brand work in #climatetechnology at our studi…https://t.co/XEXcB9eMBY

[Michelle (Michu) Ben @GopherMagazine]

Two of In-House Intl. Creative's typefaces are among the (stunning!) selections for the 9th edition of Tipos Latinos Biennial--feeling so proud of our foundry project and the colleagues who bring it to life.

@modovisual, @rfuenzalida, @hello_lope, Luis…https://t.co/ffYZuCNXM7

[Michelle (Michu) Ben @GopherMagazine]

Bufalina pizza in Austin was the first business to take a chance of the "magazine-team-starting-a-design-studio" that is now In-House Intl. Creative back in 2012. We've been so excited to see the brand identity grow with them over the past few years.

#…https://t.co/auJ2eqBnI7

[Michelle (Michu) Ben @GopherMagazine]

Last week we joined HeForShe and forward-thinking heads of state, corporate leaders and university presidents for th…https://t.co/pnegzibEjP

[Michelle (Michu) Ben @GopherMagazine]

Hey friends, Contagious Communications is hiring! https://t.co/2g3u4un0DQ

[Michelle (Michu) Ben @GopherMagazine]

Knight News Challenge on Libraries opens for applications Feb. 24 https://t.co/OqY9peTji5

[Michelle (Michu) Ben @GopherMagazine]

Job opening at the amazing Aunt Bertha, Inc. https://t.co/k9Mec8BlPE

[Michelle (Michu) Ben @GopherMagazine]

Olark is hiring a UX Designer for San Francisco. http://t.co/OHdEzhyOI0

[Michelle (Michu) Ben @GopherMagazine]

Orb Seeks Digital Journalist - Deadline Friday! https://t.co/aMpNXWQZwE

[Michelle (Michu) Ben @GopherMagazine]

Fostering innovation takes a bit of work. Here's Brenda van Camp's selection of 5 books that will get you started. https://t.co/MBZXRPSfbE