Gregory Stringer, MS

#eMarketing & #SocialMedia scholar | #Business #Academic | #eCommerce | #MarketingStrategy | #Research | #Blogging

[Gregory Stringer, MS @Grannelle]

Sadly, due to myriad health issues incl. COVID-19, the Grannelle Twitter feed must be suspended indefinitely. Sorry folks, I'm just too sick to keep up right now. Best to all followers, and should the situation change, perhaps I can come back. Love to all, keep #marketing!

[Gregory Stringer, MS @Grannelle]

The original sources of news may get a lift in Web traffic, as Facebook acknowledges, but that's about it #ContentStrategy https://t.co/snKp4RrCef

[Gregory Stringer, MS @Grannelle]

As a social media platform with multiple features, Instagram has grown into a catalyst for consumer engagement and an instrument for digital commerce success #SMM https://t.co/WvlQyKXhI8

[Gregory Stringer, MS @Grannelle]

The Top Stories carousel can provide a significant visibility and traffic boost for publishers, which also facilitates their revenue #ContentStrategy https://t.co/AxM9do0NTs

[Gregory Stringer, MS @Grannelle]

#Advertising creativity has a stronger effect on attitudinal outcomes than memory outcomes https://t.co/ekuhA3Sf7J

[Gregory Stringer, MS @Grannelle]

#Retail mCommerce sales in the UK will grow to £61.14 billion ($78.03 billion) in 2020, according to our latest estimates https://t.co/f7n3UmBF2Q

[Gregory Stringer, MS @Grannelle]

More than two in five respondents to wave 5 of the research, fielded in late May, said there would still be a "major impact" on ad spending in Q3, in line with responses to waves 2 and 3 #MarketingDigital https://t.co/RggV215esI

[Gregory Stringer, MS @Grannelle]

The Facebook ad boycott demonstrates that brands are no longer just subject to cancel culture but are now also participants in it #brandstrategy https://t.co/0dR2WprePc

[Gregory Stringer, MS @Grannelle]

With millions of professionals from every type of industry in one place, LinkedIn has also proven to be an important #marketing tool for businesses https://t.co/6W9TQikeyR

[Gregory Stringer, MS @Grannelle]

Often, the search engine guidelines act as the fundamental principles behind how the search engine crawls, indexes and ranks content #SEO https://t.co/KkYiNydeUy

[Gregory Stringer, MS @Grannelle]

A DAM provider’s capabilities with regard to metadata and search are key to one of the most important benefits of a digital asset management system –– the ability to find assets after they’ve been created and filed away #MarketingAutomation https://t.co/DCX8QhvHno

[Gregory Stringer, MS @Grannelle]

A strong community is an incredible and often underleveraged resource for #brandstrategy https://t.co/FM1XxT2GIc

[Gregory Stringer, MS @Grannelle]

In 2016 and 2017, Alibaba saw at least 40% growth rates in digital ad revenues across its various properties, and last year that rate was a still sizable 24.3%. #eCommerce https://t.co/QG23hvqYx2

[Gregory Stringer, MS @Grannelle]

According to data from Statista, global retail sales for #eCommerce will reach $6.5 trillion by 2023 https://t.co/Tl6nCZiKeo

[Gregory Stringer, MS @Grannelle]

Through SVD, search engines are able to scan through unstructured data and identify any relationships between these terms and their context to better index these records for users online #SEO https://t.co/vkATcpir5Y

[Gregory Stringer, MS @Grannelle]

Google does show product information on the main search results in rich snippets and sections such as Popular Products for apparel and accessories by crawling structured data on sellers’ Websites #SEO https://t.co/CAsnDJnbbH

[Gregory Stringer, MS @Grannelle]

While marketers often consider privacy and security to be at odds with #digitalmarketing, it doesn’t have to be https://t.co/w5X4XRDxhy

[Gregory Stringer, MS @Grannelle]

#Marketing today is the process of getting to know your customers so you can build an ongoing relationship between your company and the buyer https://t.co/iE0L1ir5qR

[Gregory Stringer, MS @Grannelle]

Two-thirds of B2Bs from the tourism and hospitality category said they saw substantial disturbance to their business #marketwatch https://t.co/CM7pXAu7vH

[Gregory Stringer, MS @Grannelle]

Protest organizers say their next move is to go global and convince more non-U.S. companies to join the boycott #SMM https://t.co/IFXJZKpuCB