Hamoon Green | Investor | Mentor | Fractional CMO

Give me 4 hours and I'll help you identify and resolve your biggest profit, growth, or marketing problem. Business Mentor with a passion for Email Marketing.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

[Thread]

💰unengaged subscribers + non-buyers = $$$

How do you make money through your unengaged subscribers and non-buyers?

Here’s a step-by-step guide to apply this Black Friday… read the thread:

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

As Jay Abraham has famously pointed out, there are really only three ways to grow your business.

If you think about it, everything you do can be summarized into one of these ways:

1. Get more customers / clients / patients
2. Get them to spend more on each transaction
3. Get them to buy more frequently

In my last post, I spoke about how most businesses spend 5x more to get to the same bottom line, as they would need to...

...if they focussed more on monetizing their existing customer base, instead of on new customer acquisition.

Now, when we take a look at Jay’s three ways to grow your business, the first “way” is clearly about getting more customers, while the other two areas could fall into the area of “backend monetization” / monetization of your existing customer base.

However, given the fact that focussing on:

- your current customers
- serving them at the highest possible level
- identifying and giving them exactly what they want, and what they want next
- improving your communication strategy
- and doubling down on customer value optimization

...will significantly increase the likelihood of creating a tribe of brand ambassadors and promoters, who happily refer new customers to you.

Which means that you can even cover the first of Jay’s three ways to grow your business, by simply investing more into your current customers.

I’ll be diving more into what you can do specifically, so you can pick what you believe will work best for your business, and start taking action.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

Success is a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day.

—Jim Rohn

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@Abn_ALFarazdaq @ragipsoylu What is the offense here? That she peacefully exercised her right of freedom of speech to ask for a ceasefire and a stop of the slaughter of civilians? Even if she did that 100 times it’s not an offense.

Unless of course, you’re living in an authoritarian state.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@AlexHormozi’s morning routine implemented to the T.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

You can do it the hard way.

Or you can think lateral.

If you're looking to scale your e-com brand from 7 to 8 figures, consider these four strategies:

1. Partner with non-competing brands to co-create exclusive product lines or bundle offerings.

2. Don't create but license or acquire value-added content, tutorials, or courses related to your products. For instance, if you're selling skincare products, offer a paid online skincare routine course or exclusive video content for premium customers - done by someone who's much better at that than you. Unless you have the ability and capacity to do it yourself

3. Conversely, license your brand or proprietary technology to other companies in exchange for royalties. Alternatively, you can also create private label products for other retailers.

4. Acquire smaller competitors or complementary businesses. This can rapidly expand your product range, customer base, geographical reach, and - of course - the valuation of your business.

Now there a hundred reasons why you couldn't or shouldn't apply these strategies to your business.

But there are thousands more reasons on why you could and should.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@yojimmykim is there a way of integrating Sendlane with Etsy?

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

Teach a man to fish. For sure!

But besides assets and knowledge, it's also important to think about the psychological and emotional legacy we leave behind.

The narratives, stories, and principles we instill can shape mindsets for generations. Assets and education are tangible and intangible tools, but the confidence, resilience, and values we embed in our kids are the invisible drivers.

Sometimes, it's the unwavering belief or a family story of perseverance that becomes the real game-changer.

[Jimmy Kim @yojimmykim]

PSA: BF/CM is on the way and if your retention strategy includes “opening the net” to reactivate old unengaged leads..

Pay attention to this 👇

- Gmail is deleting emails that haven’t been used for 2 years.

- Yahoo is doing it after 12 months.

When these emails "expire," they often become spam traps or hard bounce.

Both terrible for deliverability, but Spam traps could cripple your holiday, especially ones placed by the ISP, which are considered pristine spam traps.

Easy way to avoid it? Use the opt in date and ensure you aren’t reaching too far.

My rule of thumb: if they have NEVER engaged with any email or sms, it’s time to stop sending to them. The holidays is not the reason to send it anyways.

TL;DR: Use this as your reminder to perform list hygiene to your list and engage with those who are engaged with you.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

No time for split-testing?

Here's how to do what I call "Bottom-Line Split-Testing".

Can't optimize what you don't test and analyze.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@BrendonBurchard No go to song. But go to speech… Eric Thomas gets me fired up when I need it

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@Codie_Sanchez Yeah, however, there are people that just love a ton of different stuff without wanting to turn each into a career.

Otherwise, I’d probably play in the NBA right now :)

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

Three Transformative Business Lessons CEOs Can Draw from 'One Piece':

Luffy's adventures provide more than entertainment; they're a roadmap to business growth. In the challenging seas of the corporate world, perhaps channeling a bit of the Pirate King's spirit could guide your ship to uncharted success. ⚓

1. Adaptive Visionary Leadership: Luffy's dream of becoming the Pirate King never wavers. But when faced with a reality check at Marineford, he didn’t stubbornly push ahead. Recognizing the need for growth, he advocated for a two-year hiatus for the crew to refine their skills. As a CEO, having a vision is pivotal, but the ability to adapt and re-strategize based on market feedback is crucial for sustainable growth.

2. Synergy through Diverse Expertise: The success of the Straw Hat crew isn't just Luffy's leadership, but the unique skills each member brings. From Nami's navigation expertise to Chopper's medical abilities, their synergy allows them to tackle challenges larger crews falter at. For CEOs, constructing a well-rounded team, where diverse skills harmoniously converge, can be the secret weapon to accelerate growth.

3. Strategic Collaborative Alliances: The Straw Hats often ally with former adversaries or seemingly weaker groups to achieve a shared goal, understanding the power of collective action. CEOs should recognize that sometimes collaboration, even with competitors or smaller startups, can unlock larger markets and opportunities.

Have I missed any lessons? Let me know in the comments...

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@chrisorzy Unless you play in the NBA

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

If they’re not gonna speak over you at your funeral, don’t let them speak over you while you’re alive.

- Alex Hormozi

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

You’ve finally hit that $1M EBITDA mark but find yourself in a cash crunch…

What do you do?

Specifically, what do you do when you don’t want to take on debt to navigate yourself out of it.

Tell me your take in the comments. And here are 10 moves that should work for most companies at that level:

🔹 Inventory Streamlining: Periodically liquidate slow-moving items; it frees up both cash and space.

🔹 Invoice Financing: Turn your unpaid invoices into instant cash by selling them at a discount to third parties.

🔹 Swift Receivables: Tighten credit terms and encourage early payments. Every dollar counts.

🔹 Manage Payables Judiciously: Cultivate supplier relationships and renegotiate when necessary to extend payment terms.

🔹 Smart Cost Reduction: Trim non-essential expenses. Everything from office perks to redundant subscriptions.

🔹 Asset Monetization: Sell and lease back non-essential assets. It’s cash today without operational disruption tomorrow.

🔹 Optimize Tax Strategy: Leverage all available tax breaks and incentives.

🔹 Equity Routes: Strategic investors can bring both capital and invaluable expertise.

🔹 Boost Operational Efficiency: Renegotiate contracts and maximize tech utilization.

🔹 Adjust Workforce Dynamics: Use freelancers or part-time roles for flexibility without full-time costs.

Cash crunches are challenges, not dead-ends.

For agile companies, they can be the catalyst for introspection, innovation, and ultimately, growth.

Resilience isn’t about avoiding challenges; it’s about navigating through them with insight and strategy.

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

Why - against conventional wisdom - I do think we should speak about religion, way of life, and politics in business - if we like to.

Let me share 6 points to make my case:

1. Branding & Authenticity:

In an age where consumers are drowning in options, brands need to stand out. Expressing genuine convictions, even if they’re related to religion or politics, can distinguish a brand, making it memorable. Think of brands that take firm stances on societal issues; their audacity often engenders fierce loyalty among like-minded consumers.

2. Culture of Openness:

Businesses aim for diversity, which means they inevitably house multiple political and religious perspectives. Encouraging open discussions (within respectful limits) can foster a culture of understanding and innovation, as opposed to a stifling culture where employees feel they need to hide aspects of their identity.

3. Stakeholder Engagement:

Modern consumers want to engage with brands that have a social conscience. Addressing relevant political or religious issues can reflect a deeper sense of purpose, helping in stakeholder engagement.

4. Innovation Through Disruption:

Sometimes, it’s the unconventional conversations that lead to the most groundbreaking ideas. By welcoming difficult topics, businesses might find innovative solutions to problems they didn’t know existed.

5. Evolution of Markets:

Political and religious views shape societies. Businesses that tap into these evolving sentiments can anticipate market shifts and be at the forefront of change.

6. Values and Ethics:

Every business has a set of core values. Sometimes, these values overlap with religious or political beliefs. Expressing them can help a company connect deeply with its stakeholders on shared principles.

However, it's essential to be tactful and respectful. Not every context is right for these discussions, and not every stakeholder will be receptive.

It's about striking the right balance between authenticity and diplomacy.

The main takeaway?

Don’t hide who you are and what you believe in. If you’re going to be real, go all the way. If some people can’t deal with you having a different perspective, do you really want to work with them?

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@FaithFunnels Thank you

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@dylan_bridger Well said

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

@HosieVicente And sometimes we’ll notice: we’re not the smartest person in the room after all :)

[Hamoon Green | Investor | Mentor | Fractional CMO @GreenHamoon]

I often hear: "If you're the smartest person in the room, you're in the wrong room."

And I wonder:

How about we become the ones to uplift the room's collective intelligence?

#BusinessIntelligence