🟢 Day 54 of rebuilding a jerky brand from the ground up.
Today didn’t feel very exciting.
We tweaked label designs.
Worked on flavor descriptions.
Submitted paperwork.
But some days the rebuild looks less like jerky and more like progress.
🟢🥩
#GreenLightJerky#TheRebuild
🟢Day 53 of rebuilding a jerky brand from the ground up.
Looking through old GreenLight photos and realizing something.
The recipes matter.
The logo matters.
But the people are what made it special the first time.
🟢🥩
#GreenLightJerky#TheRebuild
🟢Day 50 of rebuilding a jerky brand from the ground up.
Five weeks ago I handed @FatBassetDesign a 20-year-old jerky company, a thousand ideas, stories, and a shit ton of excitement.
Can’t wait to see what he did with it later today!
#GreenLightJerky#TheRebuild
🟢Day 49 of rebuilding a jerky brand from the ground up.
Twenty years ago we built GreenLight with recipes and stubbornness.
This time we’re adding experience.
Still stubborn though.
#GreenLightJerky#TheRebuild
🟢The jerky isn’t for sale yet.
The website isn’t open yet.
But the First 100 are already gathering.
That’s how you know something interesting is happening.
🟢🥩
#GreenLightJerky#TheRebuild
🟢Day 48 of rebuilding a jerky brand from the ground up.
Garlic Parmesan Test Batch 3 arrived yesterday.
🟢Hella Good!
A little more garlic.
A little more parmesan.
A little drier.
This batch might be the one.
Let’s see how the flavor lingers.
#GreenLightJerky#TheRebuild
Day 47 of rebuilding a jerky brand from the ground up.
Most people see the jerky.
What they don’t see is the hundreds of tiny decisions behind it.
Recipes.
Packaging.
Suppliers.
Labels.
Website.
The details are where the magic hides.
#GreenLightJerky#TheRebuild
🟢 Day 46
A musician.
A barber.
A postal worker.
An artist in Bali.
Not the beginning of a joke.
Just another day rebuilding a jerky company.
And somewhere in the middle of all that, there was beef jerky.
#GreenLightJerky#TheRebuild
Somewhere along the way beef jerky became candy.
We’re taking it back.
Real ingredients.
Savory flavor.
No added sugar.
No MSG.
No nitrates.
No liquid smoke.
No bullshit. 🐂💩
🟢 Old Recipes.
🟢 New Standard.
🟢 Same Obsession.
#GreenLightJerky#TheRebuild#BeefJerky
Day 45 of Rebuilding a Jerky Brand From The Ground Up.
Garlic Parmesan Test Batch 3 is on its way to me!
A little more garlic(Fresh)
A different Parmesan
A little more dry.
Getting closer.
Track by @qmrecleague @_recleague_
#GreenLightJerky#GLJC#BeefJerky#TheRebuild
BOOM!!!!!
Gwinnett County Official admits to taking data from the Election Management System, plugging it into a laptop, then filtering it with excel. This circumvents the rules that external software isnt allowed on election machines!!