How to destroy a beloved brand.
Step 1: Put a soulless, data-driven consultant who has never even seen a basketball court or a running track up close in charge.
Step 2: He goes direct! And increase profits while destroying the retail distribution system and betraying a multitude of 20-year-long partnerships.
Step 3: Motivated and innovative competitors like On Running and Hoka rush to fill the distribution gap Nike left by abandoning its trusted partners.
Step 4: Not satisfied, he fires all the stupid creative people who can't prove any of their ideas work with hard data. What could they possibly know?
Step 5: Celebrate when milking the brand for every last cent works for about 18 months, even though the data quickly show a disaster is looming.
Step 6: OMG? Wut?
Step 7: Fire the old CEO and bring in a new one who's been with the brand since day one. He tries his best, but just too much damage was done.
Step 8: Get delisted... Go down in history as the greatest example of data-driven idiots destroying one of the most successful creative brands of all time.
The end.
Gli inviati di Report hanno aggredito Salvo Sottile, nella sede Rai di via Teulada, con insulti come “venduto” e “pezzo di merda”, e Ranucci li ha applauditi parlando di “schiena dritta”. L'ennesima dimostrazione che il vero metodo Report è violenza verbale e diffamazione.