roni grigorian

[roni grigorian @GrigorianRoni]

@sanpreetdhillon Always a pleasure ! Thankful for this class for facilitating this newfound friendship 🤓

[roni grigorian @GrigorianRoni]

Wow, I can't believe #SoSchuMedia has come to an end. Where did time fly?!? Super proud of my team for placing third in today's Gifter presentations. Great job to all my colleagues - and good luck everyone with all your future endeavours. Don't forget to #GoAn0n😜

[roni grigorian @GrigorianRoni]

@sanpreetdhillon What better way than standing out in a sea of glitz and glamour? Genuinity should be at the core of every marketing initiative - keep it real, or keep it moving 💁‍♀️ #SoSchuMedia

[roni grigorian @GrigorianRoni]

When it comes to female swimwear and apparel, authentic advertising yields positive effects on purchase intent, research finds. #SoSchuMedia #TBC
https://t.co/ImBhcqirCz

[roni grigorian @GrigorianRoni]

@sanpreetdhillon Powerful punchline! I concur! We've talked about consumers' skepticism toward marketing initiatives on here before, and I think this is the exact reason why. Reaching today's audiences isn't the hard part, convincing them to pick you is. #SoSchuMedia #TBC

[roni grigorian @GrigorianRoni]

@ swim and apparel companies, this is a PSA for you - STOP modifying models' bodies. The societal impacts are grave, and your business is not bettered by it. Seeking new SMM strategies? Authenticity is key. #SoSchuMedia

[roni grigorian @GrigorianRoni]

@sanpreetdhillon I would expect that they would follow in the footsteps of other high-end brands like gucci and Cartier, and adopt very simplistic SMM practices #SoSchuMedia

[roni grigorian @GrigorianRoni]

@sanpreetdhillon And in regard to ethical practices across the value chain- that is definitely a change that needs to be prioritized by the brand. Ethical business is not only a competitive advantage, it's a must. #SoSchuMedia

[roni grigorian @GrigorianRoni]

Watch out for these 5 rising social media platforms! How will marketing differ on these apps in contrast with current giants like Snapchat, Instagram, Twitter, Facebook...? Leave your comments below! #SoSchuMedia
https://t.co/ZeyxH7uwbw

[roni grigorian @GrigorianRoni]

"Marketing used to be about creating a myth and sharing it, now it's about telling a truth and sharing it" says Samsung's ex-Marketing Chief Marc Mathieu. Lucky for companies, the ever-expanding pie of social media platforms makes sharing increasingly easier. #SoSchuMedia

[roni grigorian @GrigorianRoni]

Tip #18 caught me by surprise - I haven't heard of this feature prior to this article! Does your business have a company linkedin page? Consider the 'showcase' extension to highlight a specific initiative whilst maximizing reach and exposure! #SoSchuMedia
https://t.co/47OkMkf8kq

[roni grigorian @GrigorianRoni]

Organic influencers are people who already advocate for your company, without the paid incentive. How can companies tap into this and leverage the buzz these individuals create? Marketers expects this SMM trend to take social platforms by storm in 2020. More above.#SoSchuMedia

[roni grigorian @GrigorianRoni]

79% of people agree that UGC impacts their purchasing decisions, while only 8% agree that social media influencers do the same🤔 Will traditional influencers soon be out of jobs? #SoSchuMedia
https://t.co/jDG4Rxo5um

[roni grigorian @GrigorianRoni]

Wow. So creative and so effective! Not #SoSchuMedia news but very interesting nonetheless. Let's not forget traditional marketing and how influential it can prove.

[Mad Over Marketing @MadOMarketing]

Peugeot has created an innovative billboard which uses noise pollution to charge electric cars. The billboard uses various acoustic sensors to harness the sound of urban noise pollution and turns it into energy, which can be used to charge a car.

[John Tory @JohnTory]

To further celebrate the 60th anniversary of @YorkUniversity, the Toronto sign will be lit in red and white today in recognition of this significant milestone.

[roni grigorian @GrigorianRoni]

Has social media become boring? Companies are failing to entertain their audiences as they used to, says editor Stephen Lepitak. His proposed solution? Do not neglect the element of surprise with your SMM initiatives! More on:
https://t.co/Yf4NFfQ6Zs

#SoSchuMedia #FoodForThought

[roni grigorian @GrigorianRoni]

@sanpreetdhillon @Apple The same goes for companies with 0 tweets - the suspense and anticipation of what tweet will break that clean record is so enticing! The hardship is knowing how to balance branding initiatives with adequate customer engagement #soschumedia

[roni grigorian @GrigorianRoni]

@sanpreetdhillon I know I'M excited, that's for sure!🤩

[roni grigorian @GrigorianRoni]

@sanpreetdhillon Given that Ulta carries both luxury and budget-friendly goods, I think neither Sephora nor drugstore giants are direct competitors for the brand. Apart from Hudson's Bay, which has a completely different focus and branding approach, I think nothing quite compares #SoSchuMedia