GroundTruth

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other Real Business Results.

[GroundTruth @GroundTruthCo]

🎯 Brands are shifting spend to channels and practices that drive results: Audio. CTV. DOOH. Real-world behavior targeting.

🌱 Read our breakdown of 3 top ad spend trends for Spring 2025 and how they drive real business results like in-store visits. 👇👇
https://t.co/bHaW4Iqkyp

[GroundTruth @GroundTruthCo]

🎧 Wondering why we are going big on Digital Audio? Rosie O'Meara, GroundTruth CEO, sat down with @eMarketer with the answers.

Learn how GroundTruth elevates Audio from an awareness channel to a measurable part of a full-funnel strategy.

🔗 Full panel: https://t.co/rhjsHJqNtK

[GroundTruth @GroundTruthCo]

How does @CroudMarketing reach @DukeCannon customers at just the right moment? Here's a hint: 📲

Croud's Katie McMahon talks through the strategy and how they reach the 70% of shoppers who use their phones while in-store. Watch the full discussion 👉 https://t.co/duGswByYDF

[GroundTruth @GroundTruthCo]

If your media agency can't decide between clicks and actual sales, it's time to give them a hint. 😉

With GroundTruth, you get real business results like in-store visits.

[GroundTruth @GroundTruthCo]

Spend is up. Competition is up. Make sure your precise audience targeting is up so that you get real business results throughout the funnel.

https://t.co/VaMD6060LZ

[GroundTruth @GroundTruthCo]

Clicks are nice, but sales are nicer.

With GroundTruth, your ad campaigns don't just get clicks—they drive store visits and sales.

#realbusinessresults

[Adweek Branded @awbrandshare]

Digital advertising is getting expensive and stressful. Our new guide with @GroundTruthCo shows marketers how to strategically use ROAS to make planning and measuring simpler. https://t.co/bkgJKM2Oaj

[Alice Fuller @Sheersocial]

Great quote "The goal is not the cheapest CPM, the goal is traffic" from @GroundTruthCo Brandon Rhoten. Good discussion @Adweek about digital ad dollars driving foot traffic.

[GroundTruth @GroundTruthCo]

The Media Ad Sales Summit is coming up in early November. GroundTruth's Frank Piechota will be on a panel discussing TV/Video Measurement & Currencies with a focus on Attribution & Data.

Register here: https://t.co/aZAmjlkUby

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

Missed us at Digital Dealer? Wanna know where some of your key audience segments over-index in terms of visitation patterns?

Learn more about how GroundTruth can help you drive real business results: https://t.co/2SmtbPeN7f

#Realworldbehavior #RealbusinessResults

[GroundTruth @GroundTruthCo]

Coming up this Wednesday the Convergent TV Summit is the best place to prepare for new trends and make industry connections.

Register here: https://t.co/qso4TjIKf6

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

The Convergent TV Summit is the best place to prepare for new trends and make industry connections that can help you stay a step ahead in the competitive space.

Register here: https://t.co/qso4TjIKf6

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

Seriously, focus on what drives the business, not vanity metrics.

And, yes, our CMO loves a good sweater.

Check it out here: https://t.co/W6ROopQW6c

[GroundTruth @GroundTruthCo]

The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament.

Planning on attending the iHack Golf Tournament? Connect with us in advance here: https://t.co/523kqSVjHT

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

Marketers, check out our latest blog to explore how brands can leverage CTV within their broader media mix of investments.

Read here: https://t.co/sGGG2i8fIr

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

GroundTruth data tells us that running promotions on National Cheeseburger Day (9/18/2023) increased foot traffic by an average of 17% (compared to the previous four Mondays).

Get more QSR insights here: https://t.co/rheSYbFo3W

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

GroundTruth's own Joelle Finnegan will be moderating a panel at the C-Suite & Marketing Leadership Forum: 2024 Outlook. Look for us Wednesday October 18 at 4:15pm.

See you there: https://t.co/VA7tSpcOdc

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

What does effective marketing mean in the auto industry?

Next Tuesday join our presentation, Accelerate Effective Marketing, at this year's Digital Dealer Conference & Expo in Las Vegas.

Connect with us here: https://t.co/d1cOOnPRpr

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

The Dallas Fort Worth Interactive Marketing Association produces the DFW iHack Golf Tournament.

Planning on attending the iHack Golf Tournament? Connect with us in advance here: https://t.co/523kqSVjHT

#Realworldbehavior #Realbusinessresults

[GroundTruth @GroundTruthCo]

GroundTruth is on site this week!

Come chat with us at the Florida Destinations Annual Meeting to hypercharge your 2024 Marketing Strategy, no matter the external factors.

Connect here: https://t.co/fE99viG7ZB

#Realworldbehavior #Realbusinessresults