*actual conversation
PR rep: "We are so excited, this is the first year we're moving into the women's market with our sunglasses."
Me: "What's different?"
Rep: "This one comes in pink." #ORWM2019#ORShow
2/3 but PR Pro will be like, "I slept in this EXACT tent and a full moon was exactly framed in that hole and then a talking woodland creature came in through it and we had a magical night!" #outdoorretailer
I'm afraid to talk about the coolers at #OutdoorRetailer. They are so high tech they are bordering on self-aware and I don't want to anger my new overlords. #ORshow#ORSM18
On "retro" as a product description: it's a design concept not a call to go backwards in functionality. People skied in jeans in the '70s...we don't need to go back, retro or not. Removing functionality and calling it "retro" is just lazy. #OutdoorRetailer#ORshow#grumpy
I saw a $125 daypack from a major brand yesterday that was described as "retro" and "minimalist". These words do not mean "dated and ugly" and "without any redeeming features." The free totes from @baffinworldwide in the lobby are better. #OutdoorRetailer#giveusgoodgear
Wow do we need more of these! We need good product developers who aren't chasing the next shiny thing and are focused on utility, design and sustainability. #outdoorretailer https://t.co/rYSi6CEydE
Universities across the West are launching college degree programs to help train the next generation of outdoor leaders and product developers with sustainability at the helm.#PassionToProfession#EveryonesOutdoors https://t.co/MFZ33nkn3z
Hot take at #OutdoorRetailer! Here are some of the new colorways I'm seeing for Spring 2019: Sage, Salmon, Cinder, Giardia, Gangrene, Despair, and The Intern Picked It. #ORshow#ORSM18#ORshow18
@TaigaAdventures Yes, it's always riveting to hear about the latest "sock technology". If we could put this kind of research into, I dunno, diseases, maybe....nah. Bring on the seamless toe and calf-massaging compression revolution! #vivalasock#antimicrobial4evah
3/3 And then I'm like, "Damn I wish my tent had a giant hole like this." Bottom line: a PR Pro will die on that hill. That is why they deserve to be Holders of the Swag. #OutdoorRetailer#PRreps4thewin#ORSM