The B2B landscape is changing, there are different ways to drive demand on social channels—do not be afraid to weave your B2C best practices into your B2B business.
— @Cartdotcom’s @GSpecter#CommerceWeek
Next, Adweek’s @DavidAKaplan chats with @Cartdotcom’s @GSpecter about how business-to-business marketers have a lot to gain from taking a business-to-consumer approach instead. #CommerceWeek https://t.co/gPV3EzAFYa
Best part about this @forrester B2B conference in Austin is reconnecting with two of my five most favorite people in all of ecommerce.
@gspecter & @mklave1, thanks for making time & for giving me much-needed advice. You are both leaders for me to learn from.