Guy Lambert Copywriter

Occasional posts from the copywriting man who will cast a spell on your audience, @GuyLambertUK #copywriter #copywriting #marketing

[Guy Lambert @GuyLambertUK]

Still looking for photos and videos for our CBeebies celebration 🥳

[Guy Lambert @GuyLambertUK]

#China #HongKong #Korea #Japan #Vietnam #Singapore #Philippines #Taiwan #Malaysia #Thailand #Indonesia #Cambodia #SriLanka #Tsukimi #Chuseok #MidAutumnFestival #Moon

[Guy Lambert @GuyLambertUK]

Ah ok, what a fun and brilliant little on-going PR stunt that feels cleverly in-universe. Great work, Disney! #AgathaAllAlong

[Guy Lambert Copywriter @GuyLambertCopy]

There's an art to writing efficiently.

When creating links between shows for Disney and CBBC, I learnt the art of writing content that could be performed in 10secs, 20secs, 30secs... No more, no less.

Like good poetry, every word matters. Master it!

#copywriting #copywriter

[Guy Lambert Copywriter @GuyLambertCopy]

Absolutely THIS.

It's part of why I value honesty above everything else.

Don't try and trick people, not only because it's wrong but also because they'll work it out very quickly.

As Matt says, connection is key.

#copywriting #marketing #web3marketing

[Matt Crawford @MattACrawford]

Marketing at its core is about connection.

Success depends on your ability to develop a story that generates emotion and a connection.

That connection might take multiple touch points, but eventually can build to a sale.

[Guy Lambert Copywriter @GuyLambertCopy]

Nice and simple but visually BOLD promo for a #web3 project

[RUSHWIN @RushwinGame]

RUSHHAVEN HAS FALLEN.

https://t.co/wuY3OJ8LVv

[Colin and Samir ✌🏼✌🏾 @ColinandSamir]

This is the only YouTube Short to cross 1 billion views last year

[Guy Lambert @GuyLambertUK]

I wrote a darn good LinkedIn post about losing confidence in your abilities when applying for work, and a great quote I discovered on Instagram that may help https://t.co/l0MYb5RsPU #LinkedIn #jobs #employment #motivation #CV

[Guy Lambert Copywriter @GuyLambertCopy]

Outstanding!

[ARCHIVED - NASA Moon @NASAMoon]

Oops I did it again 🤭

#TotalSolarEclipse

[Guy Lambert @GuyLambertUK]

This is a super useful thread for anyone worrying about the media industries right now. Brilliantly supportive stuff from Emma 👏

[Guy Lambert Copywriter @GuyLambertCopy]

This is very clever marketing.

Find a voice that hates your product for all the reasons your desired audience will love it!

Let people do the copywriting for you.

#marketing #copywriting #movies #ImmaculateMovie #branding

[Guy Lambert Copywriter @GuyLambertCopy]

This is very clever marketing.

Find a voice that hates your product for all the reasons your desired audience will love it!

Let people do the copywriting for you.

#marketing #copywriting #movies #ImmaculateMovie #branding

[Immaculate @ImmaculateMovie]

Christian Twitter has spoken.

[Guy Lambert Copywriter @GuyLambertCopy]

This is amazing!

What an event!

#Disney knows how to create spectacle and grab attention.

Keeping fans actively engaged is the key to long-term brand security, as I’ve learnt over the years working with brands like #StarTrek and #TheSimpsons

#StarWars #marketing #copywriting

[Empire State Building Observation Deck @EmpireStateBldg]

Star Wars history.

[Guy Lambert Copywriter @GuyLambertCopy]

Amazing PR stunt! And for movies that aren’t even new!

Sometimes it’s worth doing a big stunt just to show how huge your brand already is. A confidence booster.

Hayden Christensen having the time of his life!

#copywriting #marketing #branding #StarWars #Disney

[Empire State Building Observation Deck @EmpireStateBldg]

We’re the EMPIRE State Building for a reason @starwars

[Guy Lambert Copywriter @GuyLambertCopy]

Amazing PR stunt! And for movies that aren’t even new!

Sometimes it’s worth doing a big stunt just to show how huge your brand already is. A confidence booster.

Hayden Christensen having the time of his life!

#copywriting #marketing #branding #StarWars #Disney

[Guy Lambert Copywriter @GuyLambertCopy]

Nike’s change to the St George’s Flag securing them massive levels of English attention today.

Political names commenting, fans debating, huge spike in discourse.

Will it be profitable or just a lot of noise?

#copywriting #marketing #nikefootball #stgeorge #England #football

[Guy Lambert Copywriter @GuyLambertCopy]

A fantastic image.

Something iconic subverted in the most horrific way.

Simple but evocative text deepening the sense of tragedy.

It’s astonishingly good #StarWars marketing that will intrigue anyone who is even slightly familiar with the franchise.

#copywriting #marketing

[Star Wars @starwars]

Tomorrow. #TheAcolyte

[Guy Lambert Copywriter @GuyLambertCopy]

This is *beautiful* marketing.

The class of the video. The sense of rarity and exclusivity.

Legacy Pass - it sounds timeless, historical, immortal.

“Soulbound” - personal and spiritual.

Everything is sophisticated. The FOMO is strong!

#marketing #copywriting #Web3 #Forbes

[Forbes Web3 @ForbesWeb3]

It’s time.

Introducing the Forbes Legacy Pass: 1,917 soulbound passes curated for you - the creators, entrepreneurs and change-markers shaping the Web3 world.

Learn more about our flagship membership club 🧵

https://t.co/uMuAIWg2iR

[Guy Lambert Copywriter @GuyLambertCopy]

This!

Every advert, press release, or tweet is a story if written well.

Take people on an adventure 👌

#marketing #socialmedia #copywriting

[Matt Crawford @MattACrawford]

It doesn't matter how great your product or service is, if you don’t tell stories...

...You'll struggle to connect with the audience you want to connect with.

Stories make the world go round.

[Guy Lambert Copywriter @GuyLambertCopy]

@consciousgains I reckon he could:

- tighten up some of that text
- add a pic of his body to make me see the enviable end result (perhaps the pics could animate)
- maybe change 3 months to something quicker, make it more ‘now’

Anyway, @consciousgains was one of the few ads I didn’t mute!

[Guy Lambert Copywriter @GuyLambertCopy]

I just scrolled through my personal feed, and most adverts on this site are terrible.

Tonnes of text, images that contain text, and overall lack of clarity.

If I can’t scan-read it and get the idea in 2 seconds, you’ve lost me.

Simplify!

#copywriting #marketing #socialmedia

[Guy Lambert Copywriter @GuyLambertCopy]

Now this guy gets it

- appealing and simple image
- clear text with key phrases like “low-calorie” and “lose weight”
- simple bullet point with minimal text
- ‘FREE’ = makes me want it
- repeats his @

Well done @consciousgains nice work!

#marketing #socialmedia #copywriting