Half Full

Half Full is an ecosystem and community where storytelling, African culture and creativity come together.

[Half Full @Halffull_X]

Whether you’re a creator, strategist, entrepreneur, or industry leader; this is for you.

Swipe through to see how this platform can elevate your professional journey.

Create your profile here: https://t.co/KhhaIbwby5

#HalfFullDirectory #PersonalBranding #ProfessionalGrowth

[Half Full @Halffull_X]

On 1 August, Half Full will be hosting an intimate and engaging event featuring some of your favourite LinkedIn influencers and industry thought leaders.

Together, we'll explore topics such as personal branding, how to generate income through LinkedIn and so much more.

[Half Full @Halffull_X]

Refer & Win with the Half Full Directory.

Refer a friend to create their profile on the Half Full Directory, and you could be crowned our Thought Leader of the Week.

Winners will be featured across all our social media channels.

Get started here: https://t.co/A3TkmuUb2T

[Half Full @Halffull_X]

🤯

[The Peel @ThePeelPod]

You've seen @MonacoGTM marketing all around SF.

I asked CEO @samdblond how they measure if its working.

"We don't.

There's something less intuitive about that spend. People try and get too scientific with measuring the impact of these sorts of things at an early stage.

I’ll give some specific examples. And then I’ll talk about the actual impact that a company like Monaco realizes. And this is all through the lens of, what is true today that was true historically also.

These marketing campaigns, we have billboards. We have the launch videos when we do the fundraise announcements, or the product launches. We do gifting campaigns where we send people these cool poker sets, that we maybe pay a hundred bucks for.

We throw these poker tournaments. We call it the Monaco Invitational. Really fun event. Founders love poker tournaments. We give away cash to the winners, and we throw a party.

And the obvious outcome of this is something like, how many customers did you sign up that attended your poker event? And what did you spend on the poker event? What is the ROI there? And is that a channel that you should continue investing in?

How much did you pay for the poker sets that you sent to a bunch of founders? How many of those founders signed up? And should you continue doing that stuff? Billboards, it’s a little harder to do the attribution on.

The thing that I think is less understood is why we lean into this stuff so much.

When we now do outbound to the founders that we’re reaching out to, our reply rates today - same company, same product, same message - are exponentially higher than they were before we launched into our public beta. We were an unknown company the way that, definitionally, all startups are unknown when they first get started.

The reason, or a big part of why our reply rates are so high, is because of these brand campaigns that we are doing. Where there is now name and brand recognition.

And so, there are two things that are far more difficult to quantify when doing something like a gifting campaign, a billboard campaign, an event. What is the impact of that on the efficacy of outbound, on reply rates and meeting rates from people who receive your message?

“Oh, I see your billboards everywhere. Oh, I heard about your event. I’d love to come to the next one. Happy to take a look at the product."

But then also conversion rates are higher. Because you have inherent credibility. If you have brand recognition, people are talking about you, there is a higher likelihood that somebody feels comfortable and confident moving forward with someone that has a brand that exists out there.

And it’s even just, in the group chat "Hey, we just signed up for Monaco,” or, “We’re thinking about it. I got a demo. Anyone else use it?” And if six other people say, “Oh, I’ve seen their billboards,” or, “I use it,” or, “I went to the poker tournament,” that’s multiple touchpoints that you can’t really measure. And you don’t even know those are happening.

And so I get asked the question all the time, how do you measure the impact of the Monaco Invitational poker tournament? How do you measure the impact of the billboards? How do you measure each of the different things that we’re doing, the launch videos that cost money?

The real answer is, we don’t.

My perspective on this is something like, you will spend more time and effort trying to measure it. And the outcome of that measurement won’t be accurate, because there’s so much information that you don’t have when you’re trying to do the measurement, that your takeaways will actually guide you in the incorrect direction.

And the anecdotes are actually more valuable than the data points themselves."

[Half Full @Halffull_X]

Are you a marketer, journalist, PR expert, or communicator?

If you haven’t created your profile yet on the Half Full Directory, we’d love for you to be part of it.

You can sign up here: https://t.co/pdIQtyojKM

[Half Full @Halffull_X]

If you haven't created your profile yet on Half Full Directory, we'd love for you to be part of it.

You can sign up here: https://t.co/KhhaIbwby5

[Half Full @Halffull_X]

The Half Full Directory is our small step towards building a stronger, more connected community; one where people can find each other, learn from each other, and create opportunities together.

If you haven't created your profile yet, we'd love for you to be part of it.

[Half Full @Halffull_X]

Half Full Directory started because of a need we kept seeing in our industry.

So many talented people were doing great work, but often in isolation. There wasn't really a central space where marketers, journalists, communicators, PR professionals, and creatives could connect.

[Half Full @Halffull_X]

We're just hours away from the launch of what could become the most important platform for PR practitioners, marketers, and communicators in Africa.

The excitement is building, and we can't wait to welcome you tomorrow at Alostro Coffee Club.

[Half Full @Halffull_X]

Africa will have 2.5 billion people by 2050.

For founders and entrepreneurs, this is a reminder to think beyond the borders of our individual countries and build for the entire continent.

[Harry @harryhur5t]

I’ve long held the belief that the person who cares less about the outcome of a negotiation, wins said negotiation. I’ve also long been the person who typically cared more about the outcome of a negotiation.

Having my first child just a few weeks ago has made me care less about the outcome of anything else other than his happiness and safety.

This has had a profound effect on my thinking in a work context. It’s not that I don’t care, it’s that I care about things differently. If something doesn’t work out, I still have my sense of purpose in my family that I’ve created, and that makes me better at business.

I never understood this until a few weeks ago, everything changed for the better.

[Half Full @Halffull_X]

In just two days, we'll be launching something we've poured our hearts into; something we truly believe will make a huge difference for professionals across our industry.

It was built for journalists and marketers to PR practitioners and communication specialists.

[Half Full @Halffull_X]

There’s something special about reading about people who are genuinely invested in their growth, and that’s exactly what stands out to me about Obriel Maposa AM(SA).

We are truly honoured that he chose to be part of the Half Full Directory: https://t.co/KhhaIbwby5

[Half Full @Halffull_X]

One of the things I enjoy most about building Half Full Directory is getting to tell the stories of people who are quietly doing amazing work and growing with intention.

This week, I’m proud to feature Nompumelelo Y., whose career reflects exactly that: https://t.co/KhhaIbwby5

[Half Full @Halffull_X]

The countdown to the industry's most anticipated launch at Alostro Coffee Club in Sandton has begun.

If you're a marketer, PR expert, journalist, or communications specialist, you should be there.

RSVP here: https://t.co/vtDpLA7SOj

[Half Full @Halffull_X]

As we launch Half Full Directory, we'll be hosting a special awards celebration to recognise the incredible members of the Half Full Circle community who help make this such a beautiful, supportive, and inspiring space.

Submit your nominations here:https://t.co/4n5UPMxtnl

[Half Full @Halffull_X]

Today, we had a successful and intimate media breakfast at Alostro Coffee Club, where we discussed an important topic: making personal care more accessible for young people.

A heartfelt thank you to Carmen and the entire amazing team for your dedication, and hard work.

[Half Full @Halffull_X]

@FabrizioRomano @JBurtTelegraph @jfelixdiaz 🤯

[Half Full @Halffull_X]

We're also pleased to share that Half Full Directory members can access an exclusive discount with Portale.

These are just the beginning of the perks we're building for our community.

[Half Full @Halffull_X]

Only 5 days to go.

Join us for a conversation with one of our favourite people, Camilla, as she speaks about making personal care more accessible to young people.

#YouthOnABudget #YouthMonth #BeingKing