Paul N

@UniWestminster | Chevening 🇬🇧 Alumnus - Views, Mine! 🇷🇼 🇷🇼

[Visit Rwanda @visitrwanda_now]

📹 History was made in Kigali 🏆

Watch the highlights as @tigersbbc became the first Rwandan team to be crowned @theBAL champions 🏀

#BAL6 | #VisitRwanda

[Basketball Africa League @theBAL]

🏆 THE 2026 BASKETBALL AFRICA LEAGUE CHAMPIONS: RSSB TIGERS! 🇷🇼🐯

[Visit Rwanda @visitrwanda_now]

A debut season to remember. 🏆

Congratulations to @tigersbbc on becoming @theBAL champions in their very first season.

#VisitRwanda | #BAL6

[Yolande Makolo 🇷🇼 @YolandeMakolo]

Iconic weekend for Rwanda & sports. Sport is talent, joy, jobs, tourism, investment and global visibility. Rwanda is proud to be part of building that future for Rwandans and for Africa. Africans shine in global sport and should definitely share in its business.

Warm regards from the finals. #Twaje.
Let’s go RSSB tigers!

#VisitRwanda

[Paul N @Haliri]

The Stars Aligned for #VisitRwanda
In 2018, Rwanda read the moment with remarkable clarity. To borrow from astrology, the stars aligned, and the country moved decisively. From that convergence was born Visit Rwanda, a bold national campaign designed to reposition Rwanda as a premier tourism destination and a compelling hub for global investment.
The first signal was unmistakable: a high-profile partnership with Arsenal Football Club as the Visit Rwanda sleeve sponsor. The reaction was immediate, loud, and far-reaching. Rwanda found itself at the centre of global football conversations, with analysts, fans, and marketers alike interrogating and, ultimately, amplifying the country’s strikingly confident move. It was a calculated step that resonated well beyond the pitch.
Momentum followed. Strategic partnerships were secured with Paris Saint-Germain in France, FC Bayern München in Germany, Atlético de Madrid in Spain, and major leagues and teams in the United States, including the NBA’s LA Clippers, the NFL’s Los Angeles Rams, and the Basketball Africa League. Each collaboration extended Rwanda’s visibility into new markets, audiences, and cultural spaces, transforming brand awareness into sustained global recognition.
The results have been significant. Tourism revenues have more than doubled, reflecting a tangible economic return on the campaign. But the deeper success lies in perception. Visit Rwanda has fundamentally reshaped how the country is seen: from a nation often defined by its tragic past to one now associated with ambition, resilience, innovation, and opportunity. It has positioned Rwanda not just as a place to remember, but as a place to experience, invest in, and celebrate.
As the Arsenal partnership draws to a close, the club has secured its first Premier League title in 22 years. The title couldn’t have come at a better time! The association secured a place in collective memory, permanently linking Rwanda to a landmark chapter in modern football.
Meanwhile, the stars align once again. Arsenal now meets another Visit Rwanda partner in the UEFA Champions League final this weekend, ensuring that regardless of the outcome in Budapest, the Rwanda brand stands on both sides of victory.
At home, the story is equally compelling. Thousands of fans gather for the Basketball Africa League finals this Sunday, proudly sponsored by Visit Rwanda, as local team RSSB Tigers face Angola’s Petro de Luanda. It is a vivid illustration of the campaign’s dual impact: elevating Rwanda on the global stage while energising sport, pride, and participation locally.
From London to Paris, Munich, Madrid, to Los Angeles, and back to Kigali, the arc is clear. Visit Rwanda is not just a marketing campaign; it is a narrative shift, an economic driver, and a symbol of strategic confidence. The stars did not simply align once; they continue to do so. And Rwanda, ready and resolute, has learned how to make that alignment count.

[Basketball Africa League @theBAL]

SOLD OUT. 🏟️🔥🏀
The BAL Finals are officially at capacity. Thank you for the incredible support, we’re ready for a historic night. 🙌
⚠️ Reminder: Tickets purchased outside official channels will not be valid for entry. Duplicate or fraudulent tickets will be denied access.

[🇷🇼Rwanda in UK 🇬🇧🇮🇪🇲🇹 @RwandaInUK]

Touchdown in Budapest ✈️🇭🇺

@RDBrwanda CEO @afrika_jean and HC @BusingyeJohns, are here to cheer on #VisitRwanda partners @Arsenal and @PSG_English in the UEFA Champions League Final.

A proud moment for Rwanda on the global stage! ⚽🏆

Arsenal or PSG, who are you backing?

[Visit Rwanda @visitrwanda_now]

📹 Relive a historic night at the @bkarenarw as Rwanda’s RSSB Tigers became the first team to secure a place in the #BAL6 Finals this Sunday 🏀🙌

#VisitRwanda

[Basketball Africa League @theBAL]

🇷🇼RSSB Tigers hold on in a high-scoring battle to win 106–97 and advance to the Finals 🤩
Game Summary presented by @Budweiser

[Basketball Africa League @theBAL]

THE FIRST RWANDAN TEAM TO REACH THE BAL FINAL! 🇷🇼✅
RSSB Tigers get the job done in front of their home crowd and advance to the BAL Finals in their very first BAL season! 🤯

[Rwanda Development Board @RDBrwanda]

Public Notice:

[Visit Rwanda @visitrwanda_now]

Kigali showed up again for another big night of #BAL6 basketball at the @bkarenarw 🏀

#VisitRwanda | @theBAL

[Visit Rwanda @visitrwanda_now]

📸 Fans bringing the energy to @bkarenarw for another day of the #BAL6 Playoffs 🏀

Up next: RSSB Tigers 🆚 FUS de Rabat at 6 PM CAT.

🎟️ Tickets: https://t.co/ChVYoJpzW1

#VisitRwanda | @theBAL

[Nigeria Immigration Service @nigimmigration]

NIGERIA IMPLEMENTS 30-DAY VISA EXEMPTION FOR RWANDAN NATIONALS

Following the announcement by His Excellency President Bola Ahmed Tinubu, GCFR at the Africa CEO Forum in Kigali, Rwanda, granting Rwandan Nationals a 30-day visa exemption, reciprocating similar gesture from Rwandan Government to Nigerian citizens, the Nigeria Immigration Service has completed all arrangements for the directive’s implementation.

[Juliana K Muganza @JulianaMuganza]

Long weekend reading recommendation: The RDB 2025 Annual Report https://t.co/pGJy6uugbu

The report shows what strong partnerships and disciplined execution can deliver across investment, tourism, exports, and service delivery. Our focus remains to deepen impact, sharpen execution, and sustain that momentum over this year and beyond.

#InvestinRwanda #VisitRwanda #MeetinRwanda

[Rwanda Development Board @RDBrwanda]

The RDB 2025 Annual Report has now been released, outlining progress across priority sectors and continued reforms to support Rwanda’s economic growth.

Key highlights:

🔹 USD 2.62B in registered investments across 799 projects
🔹 USD 3.6B in export receipts
🔹 USD 685M in tourism revenue

Learn more: https://t.co/AoC5KvMQwj

#VisitRwanda | #InvestInRwanda | #MadeInRwanda

[Visit Rwanda @visitrwanda_now]

Now on @netflix

Narrated by Sir David Attenborough, this documentary captures rare and intimate moments from the lives of Rwanda’s mountain gorillas in @VolcanoesPark.

#VisitRwanda

[Benjamin Fernandes 🇹🇿 @Benji_Fernandes]

The biggest branding winner in the @ChampionsLeague this year isn’t a club.

It’s @visitrwanda_now.

Atleti. PSG. Arsenal.

All in the semifinals. All wearing the same sponsor.

That’s a masterclass in global brand placement. 🇷🇼

[Arthur Asiimwe @aasiimwe]

Thank you “Bad Natives” @cobbo3 @rkabushenga for that small context and clarity on the genocide against Tutsi and the broader banyarwanda question accross our region! How I wish you had invited my young bro @gateteviews

Genocide Against Tutsi in Rwanda.... https://t.co/vGWh0cMSDW via @YouTube

[IBERE RYA BIGOGWE🇷🇼 @Ngabo_Karegeya]

Being welcomed by cows in Switzerland touched my heart so much, I forgot I was in a foreign land.

Where there are cows, it feels like home to me.🥺❤️