Career Update; Last Friday (Feb 20th) Was My Last Day at SP3ND!
Over the past 11 months at @SP3NDdotshop , I’ve led Growth & Marketing efforts focused on building early-stage distribution for a crypto-commerce platform aiming to enable users to shop global retail using digital assets.
This involved:
> Developing and executing GTM strategy
> Scaling acquisition through Beta
> Launching the SP3ND Pioneers program
> Positioning the brand with a consistent voice and real-world usage messaging
> Identifying and targeting early adopter user segments
> Securing and orchestrating strategic ecosystem partnerships
In the first 5 months post-launch, these efforts contributed to:
> Growth from ~20 to 3.3K+ followers
> 10K+ connected wallets
> 1.2K+ completed orders
> $110K+ in checkout volume
> at some points, retention rate was 90-100%
“All achieved with $0 CAC or paid acquisition spend.”
Other notable wins;
> Ecosystem Credibility
> Multiple Grant wins
> Solana Mobile x Radiants DAO Hackathon win
> Placed 5th in the Stablecoin track for the Cypherpunk Colosseum Hackathon
> MonkeFoundry Accelerator
If you’ve ever:
> chased 2x SP3ND points through a limited-time partnership
> shared a purchase to unlock bonus points
> or participated in voucher-based campaigns,
you’ve likely interacted with one of the growth loops I helped deploy.
As I wrap up this chapter at SP3ND, I’m particularly taking some time to reflect and refine my experience, and how it shapes me going forward.
Onwards.