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Profits have fallen by up to 90%. In Russia, every third clothing retailer has become unprofitable amid declining consumer demand. According to The Moscow Times, in 2025, 34% of mass-market retailers and 40% of premium brands were unprofitable, compared with 18% and 22%, respectively, in 2022. Tvoe posted a loss of 620.8 million rubles, Oodji lost 819.2 million rubles, and Zenden recorded losses of 978.8 million rubles. Profits among mass-market brands declined by 30% to 90%. At the same time, Russia’s clothing, footwear, and accessories market shrank by 5% to 4.2 trillion rubles. Experts expect losses to continue growing and the number of profitable companies to decline further by the end of the year. United24