Top Tweets for #Commerceweek
🎙️ ADWEEK Podcasts | In this ep, host @colmeetsworld sat down with @Turo's CMO Andrew Mok at #Commerceweek. Mok shared his experience working in the industry, how Turo stands out among other car-sharing platforms and his favorite songs for a road trip. https://t.co/mmeqMn6Aht
AI and VR now provide an immersive checkout experience, which opens up a world of possibilities for every brand trying to sell. Hone in on the most effective strategies at #Commerceweek! Register now to save 50%. https://t.co/wB3itS5aMd
Rose Jia, head of growth marketing at @Amazon, and Melanie Zimmermann, vp of @Macys Media Network, joined #Commerceweek to discuss the evolution of retail media and take stock of where we are today. https://t.co/TFSFMNgtGL
@MattAbbruzzese @Convene @Pacvue @Google @Mailchimp @Bazaarvoice @Diana_Haussling @weareMNTN @StacklineHQ @ChrisAriens @whalar Thanks for coming out! 🔥 #CommerceWeek
What an awesomely successful #CommerceWeek 2023 by @Adweek at @Convene in #NYC!
Follow my #LinkedIn (and @Pacvue’s) for daily recaps and more: https://t.co/67zcgmTkhu
#AdWeek #Commerce #Marketing #Advertising #eCommerce
Thx to sponsors, @Google @Mailchimp @Bazaarvoice @FetchRewards @weareMNTN @StacklineHQ @whalar & many more. 🙏💯✌️
Thanks again to our #Commerceweek partners! @GoogleAds @Mailchimp @AffintySolutns @Bazaarvoice @cvspharmacy @FetchRewards @wearemntn @akiunlocks #TheMarsAgency @whalar #AdvantageUnifiedCommerce #BestBuyAds @channeladvisor @Connexity @Convene @placer_ai @PriceSpider @danglobal
Day 2️⃣ of @Adweek’s #CommerceWeek was stacked w/ discussions, workshops & #networking sessions!
Today’s learnings:
📈 Enhance your signal
🤝 Meet customers where they are. Engage during crucial moments
🚫 Don’t make customers dig for education & key differentiators
#Commerce
That's a wrap on #CommerceWeek 💸 Thank you to our speakers, guests and partners for an insightful few days!
In the last session of the day, @jenny_rooney and @HRBlock's CMO @jillcress discuss the company’s approach to building relevance and loyalty in a crowded market and in tough economic times based on community, proximity and physical presence. #CommerceWeek https://t.co/tuE7KasB3v
Join @Unilever's Leslie Miller and @Mindshare's Jeff Malmad as they discuss how the retail media revolution is changing how organizations think, how agencies service clients, and how retailers sell their inventory. #CommerceWeek https://t.co/tuE7KasB3v
Join @UMWorldwide's Amie Owen and @FetchRewards' @robinw as they discuss the current pain points impacting the commerce space and share their essential tactics for a successful shopper marketing strategy. #CommerceWeek https://t.co/tuE7KasB3v
At @Adweek #commerceweek @JamesonFleming talks with @FetchRewards and @UMWorldwide about zero party data: when a shopper provides their own data for a better customer experience. In the case of Fetch that’s 11 million receipts per day.
"Ultimately, retail media networks, whilst they're moving much more from the lower to upper funnel, have to drive performance, and have to drive engagement for the brand, ideally within the retailer that they’re working with." - @cvspharmacy's Parbinder Dhariwal #CommerceWeek
Join @cvspharmacy's Parbinder Dhariwal and @kenvue's Janice Cooney, as they discuss how they use 1st party front-store data to build bespoke audiences and deliver highly relevant personalized communications. #CommerceWeek https://t.co/tuE7KasB3v
Thank you to our #Commerceweek partners! @GoogleAds @Mailchimp @AffintySolutns @Bazaarvoice @cvspharmacy @FetchRewards @wearemntn @akiunlocks #TheMarsAgency @whalar #AdvantageUnifiedCommerce #BestBuyAds @channeladvisor @Connexity @Convene @placer_ai @PriceSpider @danglobal
First up, hear from @LoBosworth, the founder of @LoveWellness, who will discuss why consumers are rejecting fear or insecurity-based marketing tactics, and how Love Wellness has achieved DTC success and nationwide retail expansion through a community-based approach. #CommerceWeek
Day 1️⃣ of #CommerceWeek by @Adweek in NYC was packed w/ 14 workshops & prezos by the most brilliant minds in our industry!
Key points incl. revitalizing the #CustomerJourney, partnering w/ #RetailMedia Networks & brands, and leveraging 1st-party data. 🚀
Can’t wait for Day 2️⃣!
@amazon @Macys @ChrisAriens "Enter retail media, but utilize the creative and really talk about the end benefit and focus on the WHY…and in that moment of purchase, help the customer understand the end benefit." - @Amazon Grocery's Rose Jia #CommerceWeek
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