Top Tweets for #DigiConLEAP2019
Cockfield: Passion of competition is never a bad thing.... As a brand, all you have to do is understand that.
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Cockfield: ESports have massive brand loyalty.
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Cockfield: Why should you care about eSports?
ESports already ripe. It is young and affluent. You are missing out on one of the largest spenders.
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NEXT: Should marketers care about eSports?
Raiford Cockfield, CEO/Co-Founder of https://t.co/25k259mDHt, is now onstage.
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In the Philippines, the screens and the audience data are already in place.
Are we ready for Programmatic OOH?
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Serving the right ads to the right people at the right location.
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What does it mean to go Programmatic? Have a look!
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Ramachandran: In Asia, you will see screens in different shapes and sizes. They just are not programmable yet.
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Ramachandran: Top companies are spending. OOH is delivering reach and results.
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Shelley: The universe of programmatic is expanding.
No major platform is bigger than the Open Internet.
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Shelley: Investment in local content generally has a 3x return on the economy.
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Shelley: Content is a key battleground in this emerging market.
#IMMAPDigiconLEAP #DigiconLEAP #DigiconLEAP2019 #Digicon2019
Shelley: Big companies are now investing in OTTs.
Brand building is a long process.
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Shelley: Where is this going?
Connected TV is quickly moving from being nice to have to essential in a media plan.
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Shelley: When we are talking about TV, we no longer talk about the device; it's the content.
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Shelley: It is tempting to think that this shift to digital is completely disruptive. This is not the case.
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Chen: This is happening around the world.... For the Philippines, there's a great opportunity ahead of you in digital transformation.
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