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#ExtraStep
Sometimes a business does not lose revenue because of its ads or offer.
It loses revenue to one unnecessary step between the site and the payment page.
On one partner project, there was an extra page between the site and the payment page.
It looked like a minor technical step, but in practice it created another barrier for part of the traffic.
Users reached the right moment and were ready to pay, but the payment page did not load for all of them.
Part of the traffic never made it to the payment step.
π’ The issue was not demand or traffic quality.
The issue was the path to payment itself.
Once the team removed the extra page, drop-off fell from 20% to 10%.
That cut those losses in half before users even saw the payment page.
It is a simple point:
β the longer the path to payment, the more drop-off points you create
Even one extra screen can hurt conversion and cost you revenue you had almost already earned.
If you have traffic but fewer users reach payment than they should, do not just look at your ads.
Look at the path to the payment page.
When you care deeply, the extra step feels normal. π
#NaXum #Ownership #GrowthMindset #BeIntentional #ExtraStep #RealValue #NaXumReviews
@cerebralsimphon @diamondback_xx @veganfitnessric Veganic Ideologies (with that #ExtraStep that is in the form of Extinctionism)!is even more stupider.
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π Looking to seriously up your sound reduction in 2025? π
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