Top Tweets for #Failsforce
@FreshworksInc and @mrgirish took on the Goliath of the CRM world, Salesforce, with its audacious #Failsforce campaign, turning heads (and blimps) at Dreamforce. 🎈
Vignesh J chats with Arvind Parthiban (@ArvindParthiban), the mind behind the move, revealing how guerrilla marketing works when David comes prepared.
Sneak peek: It’s not just about the blimp—it’s about the timing, the message, and creating heroes and villains. Curious how they did it? Full story here:
In a world of deafening digital noise, sometimes it takes a blimp to be heard.
That's exactly what Freshworks did with their #Failsforce campaign, hijacking Salesforce's Dreamforce conference and turning heads across San Francisco.
The result? The campaign generated hundreds of tweets within the first hour and received media coverage across all popular tech/business outlets such as Forbes, Adweek, and TechCrunch.
But this wasn't just a lucky break. There's a method to the madness of guerrilla marketing.
Vignesh J (@vigneshjsarma), editorial fellow with Blume, spoke to Arvind Parthiban (@ArvindParthiban), former Senior Director of Marketing at Freshworks and one of the key minds behind the campaign, to uncover the strategies that made #Failsforce a success.
Here's a sneak peek:
• Don’t do a whacky campaign for the sake of it: The stakes are too high, and the payoff is unclear. The only starting point for a successful guerrilla marketing campaign is to have a clear-as-blue-sky why.
• You have to time it right: Wait for your opportunity. Create a villain. Create a hero. Present the hero. If the customers relate to the pain, they will support the campaign.
• Don't rely solely on the 'hero' act: The blimp was just the tip of the iceberg. A symphony of guerrilla tactics created a surround-sound effect, which included free massages!
• Start with Impact, Not Budget: You can be clever and creative and use a very small budget to make a huge splash. But don't start worrying about the budget—start by worrying about how many heads you want to turn.
Want to learn how to orchestrate your own marketing coup?
Read the full article for all nine lessons from this guerrilla marketing masterclass.
Link: https://t.co/rQ3qfdZIzW
A big thank you to Arvind (currently founder of @Superops_com) and @FreshworksInc for documenting this campaign so thoroughly and providing valuable insights for founders everywhere.
@BKartRed @AshishFafadia @sajithpai @sanjaynath
@arpiit @riashroff @saritaraichu @mehtaalok
@mitul_am @SeekingN0rth @DeepikaDakuda
@gauthamsiv @shreevz @vigneshjsarma @dhruvtrehan9
In a world of deafening digital noise, sometimes it takes a blimp to be heard.
That's exactly what Freshworks did with their #Failsforce campaign, hijacking Salesforce's Dreamforce conference and turning heads across San Francisco.
The result? The campaign generated hundreds of tweets within the first hour and received media coverage across all popular tech/business outlets such as Forbes, Adweek, and TechCrunch.
But this wasn't just a lucky break. There's a method to the madness of guerrilla marketing.
Vignesh J (@vigneshjsarma), editorial fellow with Blume, spoke to Arvind Parthiban (@ArvindParthiban), former Senior Director of Marketing at Freshworks and one of the key minds behind the campaign, to uncover the strategies that made #Failsforce a success.
Here's a sneak peek:
• Don’t do a whacky campaign for the sake of it: The stakes are too high, and the payoff is unclear. The only starting point for a successful guerrilla marketing campaign is to have a clear-as-blue-sky why.
• You have to time it right: Wait for your opportunity. Create a villain. Create a hero. Present the hero. If the customers relate to the pain, they will support the campaign.
• Don't rely solely on the 'hero' act: The blimp was just the tip of the iceberg. A symphony of guerrilla tactics created a surround-sound effect, which included free massages!
• Start with Impact, Not Budget: You can be clever and creative and use a very small budget to make a huge splash. But don't start worrying about the budget—start by worrying about how many heads you want to turn.
Want to learn how to orchestrate your own marketing coup?
Read the full article for all nine lessons from this guerrilla marketing masterclass.
Link: https://t.co/rQ3qfdZIzW
A big thank you to Arvind (currently founder of @Superops_com) and @FreshworksInc for documenting this campaign so thoroughly and providing valuable insights for founders everywhere.
@BKartRed @AshishFafadia @sajithpai @sanjaynath
@arpiit @riashroff @saritaraichu @mehtaalok
@mitul_am @SeekingN0rth @DeepikaDakuda
@gauthamsiv @shreevz @vigneshjsarma @dhruvtrehan9
@MichaelPetrelis @tigerbeat @welcometomannys @harveymilkclub @dpna @MLNow @48hills @Hoodline @SFist @AliceLGBTQDems @honeymahogany @eBARnews @SaveTheCastro @byabartlett Manny’s sucks. They platform people like #failsforce Gaybraham Lincoln, paid for by David Sacks.
What is the product you use every day but you like the least? @jasonlk
If your answer is #Salesforce like a lot of people in this thread, It's high time you tried @freshsalesapp @FreshworksInc
#failsforce
At @FreshworksInc, guerilla #marketing is business as usual! A fun-filled interview with our #CMO @DavidRThompson, revealing how he brings college theatrics to B2B marketing #failsforce #SaaS https://t.co/ITH5YICvAc
🇩🇪Wenn man den #mustyflick trainiert und etwas noch geileres dabei rauskommt.
Ab und an muss man eben verkacken um was neues zu #lernen
🇬🇧Screwing up the mustyflick but saving the day tith the #turtleflick .
#RocketLeague @RocketLeague @amustycow #failsforce #freeplay #zocken
The #Failsforce blimp returned when #SaaSWars commenced one week ago at Dreamforce 2019.
What is #SaaSWars?
https://t.co/8t9k0pojKO
Flight attendant: Is there a doctor on this flight?
Dad: *nudging me* that should've been you
Me: Not now dad
Dad: Not asking for a fresh approach to customer engagement, are they?
Me: Dad, there's a medical emergency...
Dad: Go and see if flying a blimp helps
#Failsforce
@SvendeJong1982 De eerste 25000 donateurs de cliniclowns zijn er dus om de directeur te onderhouden! #cliniclowns #failsforce
@MTruongUrology @TomOsinski22 @jordokriegs @wiscurology @MarissaFalk @w_witthaus The lack of me posting an image tells you all you need to know about my attempt. #Failsforce #resident > #Fellows
"It's great to see that there's an alternative product out there."
"We need to disrupt this industry."
"So glad Freshworks is here this year."
Here's what people at #DF19 had to say about #SaaSWars. #Failsforce
We loved hosting @NathanLatka on our exclusive webcast on why legacy #saas is obsolete. #Failsforce #SaaSWars https://t.co/TgvzOv8Bip
We loved hosting @NathanLatka on our exclusive webcast on why legacy #saas is obsolete. #Failsforce #SaaSWars
Over the last three days, we have been running the #failsforce 2.0 campaign, that marks the beginning of our fight against bloated, clunky, expensive business software. We’re calling this the SaaS Wars.
https://t.co/KrRV5xTVeH
@dwhit30 @Airships This is some clever advertising by @FreshworksInc to counter the @salesforce @Dreamforce event in SF calling it #Failsforce | https://t.co/Oc7OsgCHMQ🤣.📸Photo of N615LG over Sunnyvale by @dayacurley. #SaaSWars #Failsforce #DF19
@dwhit30 @Airships This is some clever advertising by @FreshworksInc to counter the @salesforce @Dreamforce event in SF calling it #Failsforce | https://t.co/Oc7OsgCHMQ🤣.📸Photo of N615LG over Sunnyvale by @dayacurley. #SaaSWars #Failsforce #DF19
Freshworks is awesome! #failsforce
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