Top Tweets for #ICOAdTech
Will @ICOnews slap the online ad industry to stop operating illegally?
To stop sharing people's personal data like it's free sweeties?
On Tuesday they held a fact finding meeting.
20 Dec is the ICO's deadline for the industry.
https://t.co/clBX9k1uMV
#adtech #icoadtech
I spoke to @OmarOakes of @Campaignmag about yesterday's #ICOadtech meetings. https://t.co/MRNjNwOifj
Good reading from @damonreeve on smarter and essential privacy compliance in adtech. The clock is ticking.. #ICOAdTech https://t.co/hXXABfiPqb
And here’s the point. What enforcement will we get from @ICOnews against unlawful online adtech, asks @ravina1k? #icoadtech
Dr Hamed Hadaddi: “technology isn’t the answer alone. Regulation is needed too” #icoadtech
Nameless person says the ad industry has a wonderful record of self-regulation. Comedy Gold. #icoadtech
Is contextual the future? Kobler, a Norwegian adtech company that runs only contextual ads, claim their advertisers are on average bidding 3,4x the average CPM that NO publishers earn from RTB, with a clearing price of 2,3x the average CPM. #icoadtech
https://t.co/QgIEbfiMFT
This appears to counter the argument that you need to broadcast behavioural data in RTB bid requests. #ICOadtech https://t.co/J5wvRmLhbt @simcd
@ICOnews Here's @johnnyryan on #icoadtech event:
"There's a marked difference in the tone … industry seems to have understood that it cannot pretend the status quo is ok."
@neil_neilzone That figure comes from our study and/or Google's study. It is misapplied: prices without cookies 🍪are 52% lower, thus personalized ads provide 2X more revenue. #ICOadtech https://t.co/3MR3BiAg5y
Does behavioral targeting create value? Now, we have 5 academic & industry (grey) studies that quantify how much value is lost without cookies. The loss estimates are: 65%, >66%, 52%, 4%, & 52%. I summarize the studies below.
The @ICOnews is today hosting another #IcoAdTech event (like others am not worthy). So👇 ya know. Perhaps the ICO should take complaints from individuals more seriously and address them more competently.
I referred a testing lab to the ICO. An utter waste of time. The ICO appeared not to have a clue. “Yorktest has informed use they cannot directly identify you from the data collected.” And "We are satisfied that YorkTest have updated their cookie consents so they are no longer ..
Note for #ICOAdTech, the IAB CMP validator only tackles the presentation of CMP consent menus, but does not tackle the underlying issue of data security.
I am slightly wary of some of the excellent future plans being suggested, in that they sound great but are currently Vapourware.
Nevertheless the fact that actual privacy solutions are being suggested shows that the problems with current AdTech can be solved.
#ICOadtech
Google are explaining the changes they announced last week about removing some bid request information.
This is a minimal step in our view. The timing I am sure is not a coincidence. But if it isn't enough: will the regulator @ICOnews regulate?
#ICOadtech #adtech
All the evidence for our complaints can be found via https://t.co/xlcC6RDqNU #ICOAdtech
Listening to @ICOnews presentation on #adtech and the various legal problems with current technology, as challenged by @mikarv @johnnyryan and myself for @OpenRightsGroup #icoadtech
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