Top Tweets for #IPGMBNEWREALITY
Great to take the stage this morning at our 3rd instalment of Navigating the New Reality to welcome our valued clients and partners #IPGMBNewReality @IPGMB_Canada #community. thx to @paulburns for the photo.
In our ever increasing turbulent world, we need to learn how to navigate the diverse landscape our consumers live and breathe everyday. #IPGMBNewReality
As we heard before - it’s important to not only use culture to connect but to truly understand culture for “brand judo”. The UM Remix culture study helps brands navigate this. @IPGMB_Canada @UMWorldwide @richardfofana #IPGMBNewReality
Redefinition of marketing as co-authored relationship; authentically representing your brand; importance of culture #IPGMBNewReality #Marketing #Media
#IPGMBNewReality feeling empowered by online and social channels Canadians are becoming more deliberate in their advocacy efforts. Woke culture is driving change.
More than anything else, Canadians’ passions define who they are #IPGMBNewReality
#IPGMBNewReality a big challenge in society is the decline in trust over the last 5 years. Social media influencers are not seen as trustworthy. Although trust is down desire to be connected is increasing. There’s a desire to identify and belong.
Global decline in trust - 5%. In Canada, it's 2%. #IPGMBNewReality
Great seeing @helengalanis on stage talking about re-writing the disruptors playbook. Great job Helen!! 🙌🏼🙌🏼🙌🏼
#IPGMBNewReality @IPGMB_Canada
Cookies, you in danger, girl. #IPGMBNewReality
.@IPGMB_Canada’s @mattramella talks reducing friction in the shopping journey with a future including visual search. I think this is going to be a game-changer too. 👀#IPGMBNewReality
4 trends shaping retail, presented by Amazon. #IPGMBNewReality
.@amazon 4-star is like a 2019 version of the ‘As seen on TV’ store, but with products that all have ⭐️⭐️⭐️⭐️ #IPGMBNewReality
I also like this lesson: small failures & learning from them are part of brave innovation. #IPGMBNewReality
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