Top Tweets for #KnowledgeisRevenue
Shoutout to @UofDigital’s Shiv Gupta (@airgups23) & Myles Younger (@Myles_Younger) for their expert insights featured in @Adweek’s recent piece on Omnicom’s IPG Acquisition!
Click 4 the full 🧩:
https://t.co/9ifcJlqsQ9
#KnowledgeIsRevenue💡
@airgups23 One of the things that has impressed me most working with @UofDigital are the level of insights you are able to collect and generate to quantify the impact of learning, in real time.
The transfer of confidence from experts to teams is a force multiplier.
Training, like other hard to measure areas, is extremely underinvested in.
A high leverage activity to move a ton of folks from bad to decent, decent to good, good to great.
Companies that use it aggressively have unlocked a cheat code for growth. #KnowledgeIsRevenue
How do you differentiate in an increasingly fragmented, seemingly commoditized tech ecosystem? By having the best, most consultative PEOPLE that can help customers navigate it all.
#KnowledgeIsRevenue #YourPeopleAreYourDifferentiator
2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY) https://t.co/eF4WfEXsSH #martech
Nasty ad tech realization. Data & tech companies are incentivized to keep their agency buyers ignorant. Buyers are not interested in researching the details of tech complexity - makes them feel dumb. Thus the spins, with massive amounts of money wasted.
Our Data Clean Rooms is officially live!
You don't have to pretend to 'get it' anymore in meetings when DCR comes up. You can actually just get it! (and sound smart talking about it)
DM me if you want access to this course for your team.
#KnowledgeIsRevenue #LearningIsFun
🔥@UofDigital’s Data Clean Rooms Course is LIVE!!!🔥
Whether you're a seasoned vet, new to privacy tech or new to advertising altogether, our course will give you the knowledge you need to fully understand #DCR's.
Learn-
• What Data Clean Rooms are.
• How they work and use cases.
• Why they have emerged as a privacy-friendly solution across digital marketing, advertising and media.
Gain confidence, knowledge and certification(!) on Data Clean Rooms in 90 minutes. 😎
#LearninglsFutureProof
***********************************************
🔗 to U of Digital Data Clean Rooms Course:
https://t.co/fmUV2iVEQB
***********************************************
And when you’re ready to #upskill your team on #DCR’s or a plethora of other industry topics, email us at (mailto:[email protected]) to learn more about our enterprise educational solutions.💡
We know someone you can 📞 for the last one.😉
“Companies should give employees specific ways that they can obtain technical skills, which could include internal training sessions or outsourcing through external learning platforms.”
#KnowledgeIsRevenue
————————————
When you’re ready to #upskill your team on a plethora of industry topics, email us at (mailto:[email protected]) to learn more about our enterprise educational solutions.💡
————————————
You might be upskilling all wrong—Here’s how to actually get workers to retrain for the future
https://t.co/8LmPEq3rtD
Inventing a new term. ROLS.
Like ROAS (Return On Ad Spend) but instead it's Return On Learning Spend.
ROLS is high, people. #KnowledgeIsRevenue
We presented a '23 @UofDigital review for a partner today (large ad tech co).
They spent ~$67k with us. A light engagement. They generated ~$25k in incremental rev/person. 88 ppl were in the program.
33:1 ROI. We will easily 3x ROI for them in '24.
#KnowledgeIsRevenue
Investment in L&D is like running ads in Safari.
Hard to measure, so spend and prices are low.
But if you can figure it out, it becomes your secret growth weapon.
#KnowledgeIsRevenue
We presented a '23 @UofDigital review for a partner today (large ad tech co).
They spent ~$67k with us. A light engagement. They generated ~$25k in incremental rev/person. 88 ppl were in the program.
33:1 ROI. We will easily 3x ROI for them in '24.
#KnowledgeIsRevenue
We presented a '23 @UofDigital review for a partner today (large ad tech co).
They spent ~$67k with us. A light engagement. They generated ~$25k in incremental rev/person. 88 ppl were in the program.
33:1 ROI. We will easily 3x ROI for them in '24.
#KnowledgeIsRevenue
We presented a '23 @UofDigital review for a partner today (large ad tech co).
They spent ~$67k with us. A light engagement. They generated ~$25k in incremental rev/person. 88 ppl were in the program.
33:1 ROI. We will easily 3x ROI for them in '24.
#KnowledgeIsRevenue
Here’s 3 industry vets helping you navigate the #marketing maze of 2024 in under an hour.😎
@airgups23
@pknegten
@razzmuzzen
#KnowledgeIsRevenue
For anyone involved in marketing and advertising, the #podcast featuring Shiv Gupta, Paul Knegten, and Josh Mortensen is an indispensable resource. Delving into the complexities of #identity #marketing and #adtech, this esteemed panel discusses the vital need for marketers to understand and adapt to regulatory changes and platform evolutions. They offer practical advice on navigating the #post-cookie landscape through experimentation with various strategies, emphasizing privacy-conscious approaches like contextual advertising and local/geo-targeting. The conversation also covers the evolving nature of data collection, the increasing role of #AI, and the necessity of rethinking traditional methods in light of 2024’s anticipated shifts. This podcast is a must-listen for professionals seeking to remain #relevant and effective in the dynamic world of digital #marketing. @airgups23 @pknegten @razzmuzzen
https://t.co/hGpWTgnzB4
ICYMI, here is this week’s Adotat & @UofDigital #AdTech word prompt with deft illuminations from another 5 of the industry’s finest.
This week’s vets are:
Alan Wolk
Yan Liu
Jeremy Haft
Stacy Bohrer
Dave Morgan
#KnowledgeIsRevenue💡
CLICK THE 🔗 FOR THE FULL PDF: https://t.co/hdfbRHV765
-in Europe, GroupM loses CEO Kirk McDonald in a senior shakeup and lots more.
Assembled & composed for the burn to learn.🚀
Click the 🔗 for the full scoop:
https://t.co/VcMz9d3svB
(2/2)
#KnowledgeIsRevenue, so #LearnInToIt💡
#adtech #martech #programmatic #adfree #ecommerce
-removing MFA’s from its inclusion lists & much more!
Assembled & composed 4 the thrill 2 upskill.🚀
Click 2 level ⬆️ w/the full scoop:
https://t.co/VcMz9d3svB
Remember, #KnowledgeIsRevenue, so #LearnInToIt 💡
(2/2)
Thanks for quoting me in this piece with all these wonderful ppl @catherineperlo1!
The Adalytics research presents an opportunity for Google's competitors. But are their sales teams knowledgeable enough to capitalize? (Hint: no)
#KnowledgeIsRevenue
Nice to see our founder, @airgups23 quoted in today’s @Adweek piece on the opportunity presented to independent ad tech firms from #youtube’s inventory quality scandal.😎
#walledgarden #adtech #advertisers
https://t.co/QFbJqtZkhG
What is the most efficient & cost effective way to #upskill yourself on a #Wednesday?
By diving into the @UofDigital 🗞️!
#KnowledgeIsRevenue, so #LearnInToIt
(LINK BELOW)
Attention salespeople and revenue leaders!!!
#KnowledgeIsRevenue
networking is so 1980s
it used to be who-you-know
but it is now clearly what-you-know
Great 🧩 from Forbes on how 2🔒in top talent; develop it from the inside.💡
🔑 takeaways:
•Make small changes toward a culture of #learning
•Allow self-directed learning
•Increase visibility of internal job opportunities
#KnowledgeIsRevenue
#adtech
https://t.co/AXEOzya3Nd
#Facebook puts a feather in its cap w/the intro of their new AI Sandbox, a tool that enables advertisers 2 test their #AI-powered ad campaigns before launching them.
#KnowledgeIsRevenue
Click for the full read:
https://t.co/Q7csmG24pV
Last Seen Hashtags on Sotwe
omegle or #nolimit() +filter:native_video
kccafcmtn
Seen from United States
life
Seen from United States
óperadeLasPalmasdeGranCanaria
Seen from United States
theDonutMan
Seen from United Kingdom
zahlsklave
Seen from Germany
mlbs7spoilers
Seen from United States
drunk
Seen from Malaysia
MVSales
三軒茶屋駅前
Seen from Japan
Most Popular Users
Elon Musk 
@elonmusk
241.5M followers
Barack Obama
@barackobama
119.1M followers
Cristiano Ronaldo
@cristiano
113.7M followers
Donald J. Trump
@realdonaldtrump
111.8M followers
Narendra Modi
@narendramodi
107.2M followers
Rihanna
@rihanna
98.5M followers
NASA
@nasa
92.4M followers
Justin Bieber
@justinbieber
91.7M followers
KATY PERRY
@katyperry
89.6M followers
Taylor Swift
@taylorswift13
83.5M followers
Lady Gaga
@ladygaga
75M followers
Virat Kohli
@imvkohli
72.7M followers
Kim Kardashian
@kimkardashian
70.7M followers
YouTube
@youtube
68.8M followers
Neymar Jr
@neymarjr
65.7M followers
Bill Gates
@billgates
64.9M followers
Selena Gomez
@selenagomez
62.6M followers
The Ellen Show
@theellenshow
62.3M followers
CNN
@cnn
61.8M followers
X
@x
60.8M followers