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Today, I stopped letting an idea sit in a folder… For years, I’ve had pieces of this guide written in different places. Notes. Chapters. Thoughts from 16 years of using social media, learning what worked, seeing what didn’t, and paying attention to how people respond. I kept revising it. Today, I finished it. In between watching Jersey compete at the state twirling competition in Salina, I worked on turning those notes into an actual eBook. After I got home, I created a paperback version too. Both are now uploaded through Amazon and waiting for review. If everything goes right, it should be available in the coming days. The book is called: TROOPER BEN’s Social Media Pocket Guide: A Quick Guide to Posting With Purpose in Law Enforcement It was written with law enforcement, public information officers, agencies, and public safety pages in mind. But honestly, I think a lot of it can help anyone trying to grow their social media reach with more purpose, more connection, and a clearer voice. It’s short. It’s simple. It’s practical. And it’s built from doing the work, not just talking about it. You can carry an idea around for years and keep waiting for the perfect time. Or one day, you can decide to make it real. Today was that day. 😌 I’ll share the link once Amazon approves it. #HelpMore #LESM

Had a valuable experience late last week at the Toronto Police College being able to speak with the students on the Toronto Police Social Media Course. The students were very attentive, keen to learn, and it was clear to me that the police officers and civilian members of the Toronto Police Service are fully embracing community engagement and the concept of social media for success and safety. It was a bonus to meet the two people who now do my former "Social Media Officer" job at TPS Corporate Communications .. Malik and Sam (not in pic), and be able to collaborate with them and share best practices behind the scenes. Another bonus was to be able to connect with two of the absolute best at social media, Internet and law enforcement .. OPP Sergeant Kerry Schmidt and Toronto Police Service Constable Laurie McCann (in pic). Thank you so much for including me in the curriculum. Look forward to continued collaboration. Good luck to all of the students. Feel free to reach out any time. 😀 #LESM #smilecon