#PSC511b - Twitter Hashtag

2 months ago

What stands out most about Planned Parenthood’s social media strategy is the use of storytelling. That is a great way to build supporters trust and make personal connections #PSC511B #Strategy

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Khyrin Richardson @KhyrinRich05

5 months ago

The book shows that social media platforms may change, but the strategy of building direct relationships never goes out of style. Audience ownership = marketing stability. #psc511b #Audience

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JASMINE BOOTH @Bloomboo2025

over 1 year ago

This has helped me to gain a better insight on the complexities in developing a social media strategy for an organization. I have more info about the decision-making process in both areas of Planned Parenthood and Habitat for Humanity organization. #psc511b #Strategy

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Content creation can be time consuming and being placed in the algorithm can take some time and dedication. Being active, consistent and engaging followers and subscribers so they can push your content as well is important. #psc511b #Audience

Anshu Chalise @ChaliseAnshu

about 8 years ago

The mere act of creating owned media does not ensure that there will be an audience for it - don't just create a page. Be active, engage! Learn to navigate the algorithm, learn to expand the reach. Create AMPLIFIERS and JOINERS! Create a content-rich channel. #psc511b #Audience

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Planned Parenthood utilizes social media platforms to disseminate information and reach certain demographics. It mobilizes support for minority advocacy and activism. They use hashtags, petitions, raise awareness about legislation. #psc511b #strategy https://t.co/yybUGawjDT

Planned Parenthood Action

@PPact

over 3 years ago

Due to centuries of systemic discrimination, abortion bans fall hardest on Black, Latina, Indigenous, and other people of color. Together, we must all fight back. This election, we saw voters give elected officials a directive: protect and restore abortion rights and access.

PPact's tweet photo. Due to centuries of systemic discrimination, abortion bans fall hardest on Black, Latina, Indigenous, and other people of color. Together, we must all fight back.

This election, we saw voters give elected officials a directive: protect and restore abortion rights and access. https://t.co/wr7ZY0WYp3

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Planned Parenthood uses social media to promote its services, contraceptives, STI testing, screenings, and abortion care. Information on services, access, testimonials from individuals who have benefited from their organization. #psc511b #strategy https://t.co/2WmYJMxAiF

Planned Parenthood Action

@PPact

over 2 years ago

There’s no action too small. Every action you take adds to our goal: Protecting our bodies, lives, and futures. Learn more about how to show up: https://t.co/viUo9apYiy

PPact's tweet photo. There’s no action too small. Every action you take adds to our goal: Protecting our bodies, lives, and futures. Learn more about how to show up: https://t.co/viUo9apYiy https://t.co/gAazpih3VO

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Planned Parenthood’s use of social media to collaborate with LGTBQ+, Women’s Advocacy and Minority Rights organization further helps push and widen the audience and creates a powerful constituency. The ability to push information is broaden through this tactic #psc511b #strategy

SheLoves_Thee's tweet photo. Planned Parenthood’s use of social media to collaborate with LGTBQ+, Women’s Advocacy and Minority Rights organization further helps push and widen the audience and creates a powerful constituency. The ability to push information is broaden through this tactic #psc511b #strategy https://t.co/0PrHohSr2n

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Planned Parenthood collaborates with influencers, celebrities, and organizations on social media to expand their message and cross promote. By partnering with like-minded individuals and groups, they expand their reach and strengthen their advocacy efforts. #psc511b #Strategy

SheLoves_Thee's tweet photo. Planned Parenthood collaborates with influencers, celebrities, and organizations on social media to expand their message and cross promote. By partnering with like-minded individuals and groups, they expand their reach and strengthen their advocacy efforts. #psc511b #Strategy https://t.co/QCcf1KwNgT

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SheLovesThee 🎀

@SheLoves_Thee

over 2 years ago

Planned Parenthood's strategic use of social media enables them to engage with diverse audiences, promote reproductive health and rights, and advocate for policies that support access to comprehensive healthcare services. (thread) #psc511b #Strategy

SheLoves_Thee's tweet photo. Planned Parenthood's strategic use of social media enables them to engage with diverse audiences, promote reproductive health and rights, and advocate for policies that support access to comprehensive healthcare services. (thread) #psc511b #Strategy https://t.co/ATtTImWCKb

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Jaclyn Holland @MlleHolland

about 3 years ago

Audience by @jkrohrs encourages orgs to engage with audiences on an individual, human level. Allow audience members to reveal their individuality and make personal connections to the product. #audience #psc511b

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Vivian Pérez Chandler @VivianPerezCha1

about 3 years ago

When executing PAD strategies, @jkrohrs tells us that the #1 Tactic is Talk to People! Word of mouth will build seekers, amplifiers, and joiners! In a digital world, we cannot forget to Talk to People! #psc511b #Audience

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Vivian Pérez Chandler @VivianPerezCha1

about 3 years ago

When reading the book Audience by @jkrohrs I thought about the public sector and how they sometimes don't have a budget for a person let alone a team to oversee a Proprietary Audience Development. #psc511b #Audience

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Nathan Crabtree @NWCrabtree

about 3 years ago

Paid media costs money! Nonprofits can leverage Owned and Earned media to nurture and grow their #Audience #psc511b

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Nathan Crabtree @NWCrabtree

about 3 years ago

Musings on #Audience by @jkrohrs for #psc511b An important type of Joiner for the Nonprofit sector is the Volunteer. Like all other Joiners, volunteers can become Amplifiers which they do with their “boots on the ground” and “hands on” work.

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Megan E. Garner @meganthropic333

about 3 years ago

@socionerd88 @NWCrabtree @PPact @PPFA 💯 Even non dedicated staff can contribute to marketing on social media. Being engaged in the community conversation can also benefit all employees who are responsible for any kind of program development! #strategy #psc511b

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Megan E. Garner @meganthropic333

about 3 years ago

@NWCrabtree @PPFA @PPact Learning to navigate an array of platforms is essential for NPO's whose advocacy or content may fall victim to algorithm problems. Having lots of pages forwarding the brand and mission is a great #strategy #psc511b

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