Top Tweets for #PitchCmo
Akash Sreenivasa, Head, Growth & Partnerships at Titan, shares his perspective on how consumer expectations around smartwatches are evolving beyond basic tracking at the #PitchCMO Summit Bengaluru 2026.
#Titan #Smartwatches #ConsumerBehaviour #ConsumerInsights #WearableTech #Marketing #PitchCMOSummit #e4m
Nikhil Kumar, Sales Director at Truecaller Ads, shares his perspective on balancing short-term performance with long-term brand building at the #PitchCMO Summit Bengaluru 2026.
#TruecallerAds #BrandBuilding #PerformanceMarketing #MarketingStrategy #BrandMarketing #ConsumerInsights #PitchCMOSummit #e4m
Rahul Adaniya, Head of Marketing at Shriram Finance, shares his perspective on finding new ways to make festive campaigns relevant and engaging while avoiding the usual clichés at the #PitchCMO Summit Bengaluru 2026.
#ShriramFinance #FestiveMarketing #MarketingStrategy #BrandBuilding #BrandMarketing #ConsumerInsights #PitchCMOSummit #e4m
Piali Dasgupta Surendran, Vice President – Marketing at Sattva, shares her perspective on how AI could shape the human side of brands and influence the way they connect with consumers at the #PitchCMO Summit Bengaluru 2026.
#Sattva #AIinMarketing #BrandBuilding #DigitalMarketing #Marketing #BrandMarketing #PitchCMOSummit #e4m
Varun Nair, Head of Marketing at Lumio, shares his perspective on whether creators are becoming extensions of brands or evolving into brands themselves at the #PitchCMO Summit Bengaluru 2026.
#Lumio #CreatorEconomy #CreatorMarketing #InfluencerMarketing #BrandBuilding #Marketing #PitchCMOSummit #e4m
Kristen John, Content Creator, shares his perspective on the evolving relationship between creators and brands at the #PitchCMO Summit Bengaluru 2026.
#CreatorEconomy #CreatorMarketing #InfluencerMarketing #BrandBuilding #ContentCreator #Marketing #PitchCMOSummit #e4m
Gerald Martin Joseph, Senior General Manager – Marketing at Aachi, shares his perspective on balancing short-term performance with long-term brand building at the #PitchCMO Summit Bengaluru 2026.
#Aachi #BrandBuilding #PerformanceMarketing #MarketingStrategy #BrandMarketing #ConsumerInsights #PitchCMOSummit #e4m
Gayatri Kabilan, Head of Marketing – Personal Care at CavinKare, shares her perspective on how AI could shape the human side of brands and influence the way they connect with consumers at the #PitchCMO Summit Bengaluru 2026.
@CavinKareIndia
#CavinKare #AIinMarketing #BrandBuilding #DigitalMarketing #Marketing #BrandMarketing #PitchCMOSummit #e4m
Deepak Dhingra, Senior Director – Brand & Content Strategy at 91mobiles, shares his perspective on changing consumer expectations and what brands need to rethink at the #PitchCMO Summit Bengaluru 2026.
#91mobiles #ConsumerBehaviour #ConsumerInsights #BrandStrategy #BrandBuilding #Marketing #PitchCMOSummit #e4m
Rishabh Shekhar, Co-founder and COO at Pepper, shares his perspective on what makes consumers truly connect with a brand and how that connection can be measured at the #PitchCMO Summit Bengaluru 2026.
#Pepper #BrandLove #BrandBuilding #Marketing #ConsumerInsights #BrandMarketing #PitchCMOSummit #e4m
Rahul Arora, Head of Ad Sales at Rusk Media, shares his perspective on what makes consumers truly connect with a brand and how that connection can be measured at the #PitchCMO Summit Bengaluru 2026.
#RuskMedia #BrandLove #BrandBuilding #Marketing #ConsumerInsights #BrandMarketing #MarketingStrategy #PitchCMOSummit #e4m
At the #PitchCMO Summit 2026 Bengaluru, Murugavel Janakiraman, Founder, Chairman, MD & CEO, https://t.co/T5ZOhaXoDR, delivers a Keynote Address chaired by Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & exchange4media Group, on “Winning Hearts, Not Just Markets: The Business of Building Brand Love,” exploring how brands can go beyond market share to create lasting emotional connections with consumers.
MURUGAVEL JANAKIRAMAN Quoted -
"Overall, the country has grown significantly compared to where we were in 1991. Despite current geopolitical tensions, India has performed remarkably well. I believe India is one of the most fascinating nations today, and we should all bet on it, growth is virtually assured for the next two decades. Ultimately, we must focus on what we can control, and the country has managed its priorities exceptionally well."
#PitchCMO #MurugavelJanakiraman #BrandLove #Marketing #Leadership #e4m
At the #PitchCMO Summit 2026 Bengaluru, Gerald Martin Joseph, Kartik Patiar, Lakshman Velayutham, Nikhil Kumar and Piali Dasgupta Surendran come together for a Panel Discussion, chaired by Ruhail Amin, Senior Editor, BW Businessworld & exchange4media Group, on “From Transactions to Relationships: Building a Human Brand in an AI-Powered World,” exploring how brands can build meaningful human connections while navigating an increasingly AI-driven marketing landscape.
GERALD MARTIN JOSEPH -
“Even in the current age of AI, for the food industry, there are only three factors that matter: taste, distribution, and availability. AI, in this case, can only do so much, as taste, distribution, and availability have to be managed by humans.”
KARTIK PATIAR -
“On ShareChat, we have a lot of hyperlocal, vernacular voices that create a lot of content in local languages. We have noticed that creators have built an authentic human touch and emotional connection with the community, so they share meaningful content with the community. A person creating content in Bhojpuri today can now reach a much wider audience with the help of AI. It can replicate the content in many other languages and reach a much wider spectrum.”
RAHUL ADANIYA -
“When we talk about AI, there is always a lot of commotion and fear about whether it will take away jobs. But if we look back, we can see that when computers came, we adopted them; when calculators came, we adopted them. So, even with AI, we have to embrace it. At Shriram Life Insurance, we have leveraged the power of AI to create the film we want while also optimising costs.”
NIKHIL KUMAR -
“Human touch is important. Every brand in India speaks about ROI and ROAS, but very few talk about return on brand trust. At Truecaller, we are trying to play into that narrative. For us, AI becomes important as we have a lot of data to work with, but the human touch is equally important, as ultimately, it is a human who is using the product for the purpose of keeping themselves safe.”
PIALI DASGUPTA SURENDRAN -
“Like all other industries, real estate is very much adopting AI, but at the end of the day, real estate is a very high-ticket-size product. It is not an impulse buy, so the human touch becomes very important. It involves the person visiting the site, visiting the model apartments, interacting with the sales team, and having multiple meetings. That is something no AI can do. The first point of contact can be AI through an AI ad, but from the moment they move to a pre-sales call, it is all about human touch.”
#PitchCMO #HumanBrand #AI #BrandBuilding #MarketingLeadership #e4m
At the #PitchCMO Summit 2026 Bengaluru, Varun V Nair, Head of Marketing, Lumio, joins a Fireside Chat chaired by Deepak Dhingra, Senior Director – Brand & Content Strategy, 91mobiles, on “Beyond Specs: Winning Consumers in the Age of AI PCs, AI Phones and Smart Homes,” exploring how brands can engage consumers as AI reshapes technology, products and everyday experiences.
They Quoted:
VARUN NAIR-
“A decade back, it was easy for brands to just mention the specs and ask consumers to buy them. Nowadays, a lot of brands have started differentiating the experience that we buy into. Instead of just stating the specs, brands should focus on what the product is going to do in your daily life and how it can solve smaller problems.”
DEEPAK DHINGRA -
“Being able to explain the real use cases to consumers, rather than just focusing on the specs, is what matters today. Specs are what you see on paper, but how they translate into your everyday life is now what matters most to consumers, and that is the direction I think we should ideally be going in.”
#PitchCMO #AI #ConsumerMarketing #SmartTech #Marketing
At the #PitchCMO Summit 2026 Bengaluru Gayatri Kabilan, John Darte, Sandra Daniels and Rahul Arora come together for a Panel Discussion, chaired by Vivek Das, Chief Digital Officer, Madison Media, on “The Attention Economy to the Affection Economy: Building Brands Across CTV, Creators, Experience, LLMs and Content,” exploring how brands can move beyond attention to build deeper connections across emerging platforms, creators, experiences and content.
They Quoted:
VIVEK DAS -
“Fundamentally, every marketer, every agency and every media owner talks about attention and response, but somewhere in that whole journey, the idea of creating sustainable memory structures is getting lost. There are several factors for this, such as macroeconomics, geopolitical pressures and the fact that every CMO now carries a revenue target. Gone are those days when we could talk about brand love and sustain that.”
RAHUL ARORA -
“In my opinion, the trick is in striking the right balance. You need attention, you need impressions, but at the same time, you cannot survive on that alone. You also need affection and brand love. I think the trick lies in laying out the objectives right. This is what marketers are juggling right now, from revenue numbers to brand love. There has to be a balance.”
OMKAR SARDESAI -
“In my perspective, attention is something you pay for, and affection is something you earn over a period of time. As marketers, it is important for us to distinguish how you earn affection over a period of time beyond the conventional means of advertising. Affection, in my parlance, could be the trust, dependency and reliability that an owner or a startup founder has while using Tally today.”
KRISTEN JOHN -
“As said earlier, attention can be bought, but affection is a path that one has to work on. Sometimes, content creators do like the freedom to market a product or an experience in a very creative way, rather than just tapping the product.”
GAYATRI KABILAN -
“For beauty and personal care, creators have become a very crucial part of the journey. Consumers say they take their decisions about beauty products based on what they hear from an influencer. The problem here is that the influencer our product might also be endorsing other products from different brands in the same category, so that fight for attention goes there as well.”
“For FMCG brands, AI actually brings in a very interesting paradox. It is commoditising the brand and also making it hyper-personal at the same time. AI is actually functionalising the product, and through AI, I need to build consistency on the functional parameters I am talking about for my brand.”
#PitchCMO #AttentionEconomy #BrandBuilding #Creators #Marketing #e4m
Gowthaman Ragothaman, Founding CEO at Saptharushi, shares his perspective on how much brands should adapt to culture and trends while protecting their core identity at the #PitchCMO Summit Bengaluru 2026.
#Saptharushi #BrandIdentity #BrandBuilding #CulturalRelevance #MarketingStrategy #BrandMarketing #e4m
At the #PitchCMO Summit 2026 Bengaluru, Amitabh Pande, Chief Strategy Officer, Diageo India, delivers a Spotlight Session on “Building Brands That Win Consumers, Occasions and Culture,” exploring how brands can connect with consumers, own key occasions and become part of culture.
Amitabh Pande Quotes:
“When I talk about purpose meaning beyond consumption, if you look at the things we do for our product, Black & White, the whole philosophy revolves around black and white being together. It is about inclusion, wherein everyone is invited to the table. There, you see the product truth, but also the larger purpose, which is that we believe in inclusion and in creating an inclusive society.”
“We are very quick to say that a brand is equal to marketing, but brands are built by corporates. Brands are not a marketing responsibility; they are a corporate responsibility. What this means is how we are leveraging brands to deliver ROI to the business, and how we are driving wealth creation for our consumers and our investors. Brand equity is not enough. We need to get more sophisticated in how we measure the ROI that brands are delivering to the business, because they are corporate assets and not just marketing assets.”
“In the age of AI, it is getting very difficult to identify what’s human and what’s not. But AI has no roots, and brands can have roots, and that is where we can differentiate between a human and a machine. With so much data, information, and content available in today’s world, it is coming right at you with more than what you need. Consumers, in this case, are now looking towards brands that are authentic and have source credibility, and that is where brands with roots become very important.”
#PitchCMO #AmitabhPande #DiageoIndia #BrandBuilding #Marketing #e4m
At the #PitchCMO Summit 2026 Bengaluru, Lavanya Nalli, Chairperson, Nalli Group, and Manas Gupta, Worldwide Personalization Lead, Lenovo Digital Commerce, join a Fireside Chat chaired by Rishabh Shekhar, Co-founder & COO, Pepper, on “From Relevance to Resonance: Building Brand Love in an Age of Disruption,” exploring how brands can create deeper connections by staying relevant, personal and resonant in a rapidly changing landscape.
On being asked- Nalli has been trusted since 1928. What is one specific thing that built the trust that had nothing to do with marketing?
LAVANYA NALLI replied-
“We bring the best of what our country has to offer & make it as accessible as possible to every woman in India, which is very different from how designers do.”
“Nalli's whole philosophy has been: why? Why should it be out of the reach of a normal middle-class woman? Why should something that our country has to offer—our art, our craftsmanship, our technique, our design, our heritage—be only accessible to the ultra-rich and as a luxury?”
MANAS GUPTA Quotes -
“Personalisation we have today, and the technologies available to reach out to consumers, are far better than they were earlier. However, it is still not enough to truly understand a customer who is out there to buy something for the first time. What irks consumers, however, is when brands overdo frequency. One should not repetitively reach out to consumers who have fallen off the funnel or are blind to all kinds of communication, irrespective of how good your messaging is. Over-frequency is clearly a case of a brand being too desperate for a consumer. This would not only hamper ROI, but in the long term, it can make the consumer reject the brand altogether and never come back.”
RISHABH SHEKHAR Quotes-
“I remember a deep dive I did at Walmart, where their philosophy was that their margin cannot be greater than 14%, so if a vendor reduces the price, that saving should go to the customer.
I think being grounded in simply trying to find an answer is a merit in itself. For a brand as big as Lenovo, even the internal pursuit of that answer is commendable.”
#PitchCMO #BrandLove #Personalization #Marketing #Leadership #e4m
Puneet Das, Chief Marketing Officer at Britannia Industries Limited, shares his perspective on what Britannia is doing to be part of the culture consumers cherish at the #PitchCMO Summit Bengaluru 2026.
@BritanniaIndLtd
#Britannia #CulturalRelevance #BrandBuilding #BrandMarketing #ConsumerInsights #MarketingStrategy
Varun Khanna, SVP – Marketing at Licious, shares his perspective on one emerging consumer behaviour in South India that marketers should pay attention to at the #PitchCMO Summit Bengaluru 2026.
#Licious #ConsumerBehaviour #SouthIndia #Marketing #ConsumerInsights #BrandMarketing #e4m
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