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The Weekly Wrap is here 📊
Reacher storms in at #1 in its very first week, knocking House of the Dragon down to #2. Netflix's The Last House climbs to #3, Silo swings back into the top 10, and Don't Say Good Luck debuts in its first week out.
#WeeklyWrap #SambaTV #StreamingData #TVRatings #Reacher #HouseOfTheDragon #Netflix #HBOMax #AmazonPrimeVideo #AppleTV #ParamountPlus #Peacock #LinearTV #TVTrends #WhatToWatch #StreamingWars #TVAnalytics #DataDriven #ViewershipData #TopShows

The Weekly Wrap is here 📊
House of the Dragon stays on top, Netflix's The Idaho Murders: College Nightmare debuts at #2, and Ransom Canyon keeps climbing. Hulu's Furious and Netflix's The Bombing of Pan Am 103 both crack the top 10 in their first week out.
#WeeklyWrap #SambaTV #StreamingData #TVRatings #HouseOfTheDragon #Netflix #HBOMax #Hulu #AppleTV #PrimeVideo #Starz #LinearTV #TVTrends #WhatToWatch #StreamingWars #TVAnalytics #DataDriven #ViewershipData #TopShows #TVIndustry #StreamingCharts

The Weekly Wrap is here 📊
House of the Dragon holds strong at #1 for another week, Ride or Die and Lucky climb the ranks, and Netflix debuts Ransom Canyon S2 and Elite Force. Apple TV's Silo S3 also cracks the top 10.
#WeeklyWrap #SambaTV #StreamingData #TVRatings #HouseOfTheDragon #Netflix #HBOMax #AppleTV #PrimeVideo #Peacock #LinearTV #TVTrends #WhatToWatch #StreamingWars #TVAnalytic

85% of Paramount+ subscribers are ad-supported. On Netflix, it's only 48%. But 74% of viewers reach for their phones the second ads start. Exposure ≠ attention.
Agree or disagree?
#SambaTV #StreamingAds #CTV #Netflix #ParamountPlus #AdSupported #TVMeasurement

Matt Damon 🤝 Ben Affleck still draw a massive crowd. 9.5% of all U.S. households watched The Rip on Netflix in its first four days. 🎬📈
#SambaTV #StreamingData #TheRip #Netflix #MattDamon #BenAffleck #AudienceInsights #StreamingTrends

This weekend's sports lineup included the Formula 1 #USGrandPrix in Austin. The race drew in 1.4M US households to watch #Verstappen take the win.
#SambaTVInsights #F1 #USGrandPrix #GrandPrix #SambaTV #Racing #Motorsport #SportsFans #MaxVerstappen #TV #Sports

That’s a wrap on #SambaSummit!
From the launch of #AdCP to powerful conversations on #AI, #data, and #representation, this week proved what’s possible when innovation meets action.
Here’s to a smarter, more intelligent media and ad industry.
#SambaTV #AdTech #AI #AgenticAI #AgenticAds #CTV

The mixed reactions really affected Peacemaker Season 2’s performance, with only 435K U.S. households tuning in to watch the finale episode within its first four days on HBO Max, according to a report from Samba TV.
#Peacemaker #JamesGunn #JohnCena #DCU #HBOMax #SambaTV

The mixed reactions really affected Peacemaker Season 2’s performance, with only 435K U.S. households tuning in to watch the finale episode within its first four days on HBO Max, according to a report from Samba TV.
#Peacemaker #JamesGunn #JohnCena #DCU #HBOMax #SambaTV

Según datos de #SambaTV
After becoming a hit at US #BoxOffice SUPES conquered US homes as well.
According to third party researcher #SambaTV, **in the US alone**, 527k households watched the digital edition of #SUPERMAN in its first 3 days, beating even last year’s #DeadpoolAndWolverine, and this year’s #AMinecraftMovie, which took 6 days to reach 597k & 471k households, respectively.
#SUPERMAN has biggest PVOD 3-day performance for any 2025 release measured by Samba so far, proportionally better than 2025’s previous record holder #TheFinalReckoning, which took 6 days to reach 618k households, and also doing better in 3 days than what some WB mega hits took 6 days to achieve, such as #Sinners (441k households), #Barbie (363k households).
The first 3 days of SUPERMAN also achieved more households than other CBMs did, such as #GuardiansOfTheGalaxyVol3’s 385k on same first 3 days as Supes, or even #AcrossTheSpiderVerse’s 321k households & #Thunderbolts’s 449k households in 6 days.
And remember, this is not even streamings at no extra cost, this is houses that acquired the digital rental or purchase edition for almost $30 bucks to watch it at home.
So far, the PVOD release of #SUPERMAN has been watched in 1.3M households in the U.S. alone according to SAMBA, what means that the digital has been purchased in over 1.3M homes already, what could mean possibly over $40M in digital revenue in the U.S. alone. so far.
As always, worth noting #SambaTV only measures selected opted-in SmartTVs with its #AutomaticContentRecognition technology, what means they reach 28M devices/households in the US (46M globally)
Actual total households may be even higher.
PS: Amount of Households, not viewers

#AlienEarth debuta con una audiencia total de 1.8M👽 de hogares en USA según datos de #SambaTV
Supera el debut de #Andor Temporada 2 (1.2M) y #SquidGame3 (1.6M) aunque Alien Earth tuvo 3 días adicionales en su respectivo debut.
#noticias #Hulu #ElTaquillas #rt #series #Alien

STAR WARS SERIE SKELETON CREW DISNEY: LE PLUS GROS FLOP (USA,BOB IGER )
✨https://t.co/d1BXW0y7Wg✨
#StarWars #SkeletonCrew #Disney #woke #ideologie #politique #raciste #genre #sexuelité #parents #enfants #flop
#classement #serie #streaming #Nielsen #SambaTV #StrangerThings #USA

That’s the size of the #BoxOffice money left on the table…
According to third party researcher #SambaTV, **in the US alone**, 915k households watched the digital edition of #Wicked in 6 days, the biggest PVOD performance for any 2024 release measured by Samba, 53% higher than even #DeadpoolAndWolverine’s digital reach in its first 6 days.
And remember, this is not even streamings at no extra cost, this is houses that acquired the digital rental or purchase edition for almost $30 bucks to watch it at home.
As always, worth noting #SambaTV only measures selected opted-in SmartTVs with its #AutomaticContentRecognition technology, what means they reach 28M devices/households in the US (46M globally)
Actual total households may be even higher.
PS:Amount of Households, not viewers

#PenguinSweep 🐧
"We did it, kid" 😔 (still too soon...)
all 8 episodes of The Penguin season was #1 for it's debut week over ALL other streaming shows/platforms
#sambatv
The #SambaTVWeeklyWrap is here!
1️⃣ #ThePenguin S1 (a full season SWEEP 🐧🔥 that's 8 straight weeks at number one!)
2️⃣ #TulsaKing S2 (also in the charts every week of its season so far 🤜)
3️⃣ #OuterBanksSeason4
4️⃣ #TheDiplomat S2
5️⃣ #Martha
6️⃣ #MeetMeNextChristmas
7️⃣ #TheLincolnLawyer S3
8️⃣ #DespicableMe4
9️⃣ #TimeCut
🔟 The Diplomat S1
#SambaTVInsights #ThePenguinFinale #Penguin #DC #DCComic #DCEU #OuterBanksS4 #OuterBanks #OBX4 #MarthaNetflix #MarthaStewart #LincolnLawyer #HBO #Max #ParamountPlus #Netflix #Peacock
The Penguin is unstoppable! A true masterpiece series! Ready for the finale? DC's The Penguin series holds the No. 1 spot for the seventh week straight!
Source: @samba_tv
#ThePenguin #DCUniverse #Batman #SambaTV #Max #HBO

¡EL PINGÜINO DOMINA ESTADOS UNIDOS!🔥 El sitio especializado en rating #SambaTV reveló que #ThePenguin, spin off de #TheBatman, de la plataforma #Max es la serie/película más vista en streaming de la última semana🎬
Este es el #TOP10 completo:

The results are in, and #SambaTV data clearly shows that #Snap campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 📷 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on #Snapchat across a robust variety of studies.
“Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap.
"Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV
👉Read more: https://t.co/Wdq32Czbsq
#TVMeasurement #DataIntegration #TVData

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