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Touchstone was founded on February 15, 1984, by then-Disney CEO Ron Miller, in order to let Disney produce and distribute films with adult content without damaging the family-friendly Disney brand after a string of expensive flops in the late 1970s and early 1980s. The name “Touchstone” was chosen from over 1,200 proposed names. It comes from Shakespeare’s “As You Like It”…a “touchstone” is a black stone historically used to test the purity of gold and silver, which, according to Disney, symbolized the studio testing the boundaries of its image. The runner-up name was “Silver Wind." The logo is not a lightning bolt…it’s a stylized stone (the blue sphere) with a streak coming off it, representing the historical touchstone tool. The studio’s first release was “Splash” in 1984; its first R-rated release was “Down and Out in Beverly Hills.” It co-produced “Who Framed Roger Rabbit,” and its television department created hits like “The Golden Girls,” “Home Improvement,” “Lost," and “Grey’s Anatomy.” The TV division was later renamed ABC Studios, in 2007. The label was retired after September 2, 2016. Disney phased it out because acquisitions (Pixar, Marvel, LucasFilm, 20th Century Fox) gave the company plenty of mature-content brands. #DisneyFacts