Top Tweets for #XGChella

XG mantioned👽🙏: Billboard also interviewed Katsumi Kuroiwa as one of 12 people active in major music cities around the world. "Avex is making visible progress in its long-term global strategy, Avex Vision 2027, which focuses on building a sustainable global platform spanning music, IP creation, and artist development beyond Japan," said Kuroiwa, who appointed Brandon Silverstein as CEO of the US-based Avex Music Group in March 2025. "Winning the Grammy Award was an important milestone," Kuroiwa added. "In February, songwriter Kamal Wilson, who is signed to our North American base, Avex Music Group, won Best R&B Song at the 68th Grammy Awards for Kehlani's "Folded." This level of global recognition for a song with Avex publishing rights reflects the continued strengthening of our global music publishing and creative infrastructure." "Additionally, Avex Music Group has expanded its global music publishing footprint through work with the world's leading artists. Recent collaborations include Drake's 'Nokia,' Rihanna's 'Friend of Mine,' Justin Bieber's 'Swag,' Shenseea's 'Shake It to the Max,' Don Toliver's 'Lose My Mind' featuring Doja Cat from the 'F1' soundtrack, and Tate McRae's hits 'Sports Car,' 'Revolving Door,' and 'Tit for Tat.' These works highlight the depth of Avex's songwriting and creative network across genres and markets." Favorite recent musical moment: "Seeing XG perform at Coachella, one of the world's most influential global stages. The reception they received reflected not just musical success but a true cultural connection, demonstrating how Japanese artists can intrinsically resonate with audiences around the world." What the global music industry needs to know about your company now: "Avex is building a global 360-degree platform that integrates the creation, development, and long-term expansion of intellectual property across music, publishing, management, and the creative industries." "Through the creative capabilities of Avex Music Group and our partnership with S10 Entertainment, Avex has strengthened its ability to operate in key markets around the world while maintaining its cultural authenticity and long-term focus on artist development." "At the same time, Avex continues to invest in discovering and nurturing talent through various initiatives, providing structured training and development programs for up-and-coming artists, creators, and producers. By combining our global infrastructure with an understanding of local culture, Avex aims to support artists in building lasting international careers, rather than short-lived success." The biggest challenge facing the global music industry: "Balancing global scale with local cultural expertise. Streaming has removed many geographic barriers and created unprecedented opportunities for artists around the world. But it has also placed high expectations on music companies to operate with a deep understanding of multiple regions, cultures and markets simultaneously." "For Avex, this is a reminder of the importance of building an integrated global ecosystem that connects creative development, publishing, management and marketing, while respecting cultural nuances. Our continued investment in global partnerships and infrastructure reflects our belief that both 'global reach' and 'local insight' are essential for long-term international growth."