Top Tweets for #atlanticconsumed
“Let’s find your super fans, the genuine consumers who actively buy your product and engage with your brand and turn them into a community.” @AmberAtherton
#AtlanticConsumed #notaninfluencer
“In a world where anyone can become an influencer, brands are now craving the experience of working with real people. They want to find genuine super fans who buy their product and engage with their brand” -
@AmberAtherton
#AtlanticConsumed #communitymarketing
That's a wrap at #AtlanticConsumed. Thanks to our underwriter @NestleUSA—and thank you for tuning in. Event photos and videos will be live soon here: https://t.co/vdfk1KhPIF
“Long term rental spaces scare the hell out of us” @mmlafleur CEO Sarah LaFluer talking about taking her brand offline to bricks and mortar locations. #AtlanticConsumed
#Consumers like #Millennials now the technology to take active role in #brand purchases that reflect personal #values @smd4dogs #CMO @eBay #Purpose @AtlanticLIVE #AtlanticConsumed
My biggest job is putting designers in front of my customers who are in offices and moms working full-time - Sarah LaFleur of @mmlafleur at #AtlanticConsumed
I quit my finance job on a whim and didn’t know what to do with my life, shares Sarah LaFleur of @mmlafleur on her background in finance and moving into fashion. I’ve always had an idea of better workwear for working women and this is the chance to give it a try #AtlanticConsumed
We believe in a world where, when women succeed, the world is a better place, says Sarah LaFleur of @mmlafleur at #AtlanticConsumed.
Advice to emerging brands: really do your research and find advocates who are genuinely passionate about what you’re creating. Build your community. Reward your passionate customers early on. It’s cheaper to retain a customer than acquire a new one. #AtlanticConsumed
The final session of #AtlanticConsumed starts now, with Sarah LaFleur of @mmlafleur sitting down with @AdrienneNGreen of @TheAtlantic to talk about betting on brick-and-mortar as e-commerce grows more prominent. Watch LIVE: https://t.co/vdfk1KhPIF
Brands are no longer neutral, says @anjalilai on companies taking a side in politics. If a brand isn’t being transparent about what they stand for they must be hiding something #AtlanticConsumed
@EBay’s “retail revival” is helping community-based stores gain a wider audience through e-commerce, says @smd4dogs at #AtlanticConsumed
.@smd4dogs at #AtlanticConsumed: Retail revival is the ability of a company like @eBay to go into communities that are disadvantaged and enable their storefronts to sell in 180 countries.
@eBay's company purpose is to empower people and enable economic opportunity, says @smd4dogs at #AtlanticConsumed, and that purpose is embedded into every aspect of the company.
Consumers across generations are applying the power to the purse in new ways. @eBay's @smd4dogs and @forrester's @anjalilai are taking the stage at #AtlanticConsumed with @JohnDonvan to talk about spending and social posting with a message: https://t.co/vdfk1KhPIF
What’s the difference between celebrity endorsements and influencer endorsements? Influencers have built a knowledge base and are focused on educating their audience, so their community trusts their recommendations, says @jamesnord, Founder and CEO of @fohrco at #AtlanticConsumed
What's the difference between influencers and celeb endorsers? asks an audience member.
Influence vs. audience. I don't care what coffee Roger Federer drinks. But a makeup expert is elite in their field and can really speak to the best foundations. -@jamesnord #AtlanticConsumed
I think there will be a serious competitor to Instagram’s dominance in a few years, says @jamesnord of @fohrco on the future of Instagram.
The industry as it grows will become more commoditized and influencers will have to compete for price #AtlanticConsumed
@TaylorLorenz @TheAtlantic @scoutthecity @KellyAugustineB @zyper_official @AmberAtherton In the next few years we'll see true competition with Instagram, says @fohrco's @jamesnord at #AtlanticConsumed.
TikTok is bigger—in part because you can download it in China. Brands struggle to use a comedy-platform, but we'll see. If it's not them, it will be another brand.
“People who are brand fans are not trying to be influencers. They have full time jobs as art curators, paramedics, etc. They love the brands and are naturally great fits as brand advocates” - @AmberAtherton #AtlanticConsumed @AtlanticLIVE
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