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End of the Creative Era? Grok Imagine’s New Weekly Limits and Their Impact xAI has recently made a major change to Grok Imagine usage rules. Instead of separate daily limits, there is now a single shared weekly usage pool covering all features — Chat, Voice, Imagine (images and videos), and more. What sounds more flexible on paper hits active creators particularly hard. Suddenly, all previous usage is counted toward the new weekly limit. Many users who regularly generate images and short films for poetry and visual storytelling projects now find themselves at 78–80% usage in the middle of the week. The result: Until the next reset (in my case Wednesday, July 8), I have to drastically reduce output or even pause completely. Generating films has become a luxury. The math is simple: film minutes have become even more expensive under the new system. Longer clips (30 seconds and above) are now practically unaffordable for regular SuperGrok users. The new 15-second option doesn’t change much. Especially frustrating is the communication. There was no clear advance notice, no smooth transition, and no information that ongoing usage would suddenly roll into the new weekly limit. Many of us were simply thrown in at the deep end. Those who had been using the tool responsibly are now being punished. For the average user who treats Grok Imagine as a creative hobby, the tool is becoming less and less attractive. Most people cannot and will not spend $300+ per month on SuperGrok Heavy just to create decent films and images. The bigger channels already rely mostly on other tools anyway — Grok Imagine is increasingly left to casual users and occasional celebrity experiments. Conclusion: With this change, xAI is driving away exactly the group that made the tool exciting: serious, consistent creators. Whether this is a smart long-term strategy remains to be seen. For many of us, it currently means shorter films, reduced output — or the search for alternatives. #GrokImagine #xAI #SuperGrok #AILimits #AIArt #GrokLimits #CreativeAI #AIContentCreation #XAI