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Example of smart negotiation of IP transaction - In the 70s, George Lucas turned down a 300% pay rise offer for all the Star Wars merchandising and sequels rights, making him a multi-billonaire today. #IPtransaction #C3PI #Ceipidawan
"How Dolby uses IP to turn world class innovation into bottom line returns" #patents #IP #IPtransaction #IPdeal "Andy Sherman is executive vice president, general counsel and corporate secretary at Dolby Laboratories. In the next issue of IAM, he takes a⦠https://t.co/yVCq1275Es
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