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In the UK, a pint of beer carries both 20% VAT and around 56p in alcohol duty. In Switzerland, the same pint carries 8.1% VAT and around 13p in alcohol duty. Switzerland treats hospitality as a national economic asset, with the profession enjoying formal recognition and policy support from government bodies. In return, Swiss hospitality employs 4% of the national workforce, contributes up to 6% of GDP, creates community hubs, develops its people, and plays a central role in strengthening the economy. It’s a Wednesday evening in Lucerne, Switzerland, and every restaurant and bar is full, no businesses are closed, the atmosphere is joyous, and the welcome and service are both first-class. And it's a real-world example of how balanced taxation and government recognition can drive economic growth, skills development, and thriving communities. #HospitalityFamily #HospitalityMatters #TaxReform #GlobalHospitality #Switzerland #LearningFromOthers #InspireMotivateLearn #imin