Top Tweets for #mmmtransform
Last week at #MMMTransform we heard from panelists from @HealthlineMedia, @ixlayer_, @Verily and
Ubie on the "Techno-empathy and the marketing mix" panel to discuss the evolution of technology in healthcare, emphasizing the importance of prioritizing empathy over efficiency.
What is techno-empathy, and why is it important for advancing #patient outcomes?
Our CMO Alix Hart participated in the discussion at @MMMnews #MMMTransform, stressing the need to design for the end user and measure engagement to improve the experience.
The afternoon sessions at #MMMTransform put “Techno-empathy” at the center as @VerilyCMO Alix Hart @trahla emphasizes diversity interaction and human connection with technology are key for any successful marketing initiative. @MMMnews
Check out MM+M’s live coverage of its annual, all-day event highlighting the transformative impact of patients, providers and payers. We'll be updating throughout the day: https://t.co/LnhosD86nP #MMMTransform
Update your professional headshot 📸 at MM+M Transform this year, courtesy of @Haylo_Haymarket
Register today and join us on April 3 in NYC! https://t.co/maDxdoi6E0
#MMMTransform #sponsored
Join us for a deep dive into forging human connections through technology at #MMMTransform!
🎤Speakers from: Ubie, Healthline Media, Ixlayer, Verily
Featuring event sponsors: Ubie, @HealthlineMedia, @ixlayer_
Register: https://t.co/tuYSxU339Q
Want to hear about programs and practices that have led to a shift towards forging more human connections with #patients?
Join the @MMMnews #MMMTransform session featuring Verily Chief Marketing Officer Alix Hart next week on April 3 at 2PM ET. https://t.co/qUB5lfFw1V
Once again #MMMTransform was an amazing engaging event for likeminded #health industry leaders to convene and share knowledge, ideas and more!
@MMMnews
We had such a great time at yesterday's @MMMnews Transform! Our experts spoke on not one but two panels alongside our partners from @doceree, @OPRXtweets and @DatavantHQ. #MMMTransform
.@Verily CMO Alix Hart closes out #MMMTransform 2023 sharing case studies, insights from personal experiences and key learnings for marketers. #pharma #marketing #data
🔴 Live at #MMMTransform - our CMO Alix Hart (@trahla) speaking about building meaningful integrated patient journeys.
"Patients are on a journey to find what's right for them. They may often want to seek out a potential study, but just don't know about it."
More insights 👇
Eric Peacock, @MyHealthTeam, discusses 4 key learnings of helping patients see around corners, which includes using Zero Party Data responsibly. #MMMTransform
Ryan Slipakoff, @klickhealth, shares 2 important Q’s for brands aiming to drive change to consider: “Do you have the infrastructure to enable the capabilities you want? Is that infrastructure aligned to the actual business problems that you’re trying to solve? #MMMTransform
Harshit Jain, @doceree, explains that “[Hyper-targeting DEI-relevant messaging] does have a lot of potential in how it will change behavior and impact patient outcomes,” at #MMMTransform panel: Effectively Engaging HCPs at the Moment of Care.
![MMMnews's tweet photo. Harshit Jain, @doceree, explains that “[Hyper-targeting DEI-relevant messaging] does have a lot of potential in how it will change behavior and impact patient outcomes,” at #MMMTransform panel: Effectively Engaging HCPs at the Moment of Care. https://t.co/fO6WseaVRb](https://pbs.twimg.com/media/Fs5DMW0WcAUZ5GL.jpg)
“If you understand your audience, you can make sure the science will resonate and the story will resonate with anyone you’re trying to talk to,” Patrice Sherman, Burt’s Bees, for #MMMTransform with @SpectrumScience.
Today Ryan Slipakoff, Chief Transformation Officer at Klick Health, joins #MMMTransform to discuss the challenge of evolving a large organization from functional to customer-centric, and how that can be daunting.
https://t.co/kV0SPdFRe8
The stage is set and we're off at #MMMTransform, ready to talk all things science in #consumermarketing! @MMMnews
Fran Lane stresses the importance of patient ed in terms of data privacy at #MMMTransform, “As soon as you say data lake to somebody, machine learning, artificial intelligence— their immediate response is ‘I don’t want you to do that’ so I think educations is a big part of this.”
“I think it’s so critical to drive transparency through every part of the healthcare journey, both for providers and patients,” Divya Iyer, @GoodRx, contributes #MMMTransform panel: Engagement in the Era of Patient Empowerment.
“From a marcomms perspective, so much of what you’re trying to do is drive consumer engagement, loyalty and trust. And all of that goes back to this underlying issue, which is still misinformation or, disinformation.” Dr. @gnayyar kicks off #MMMTransform.
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