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Here's how deliberately writing BAD copy can help you get better at writing GOOD copy. In bodywork, there's something called "paradoxical relaxation," where you learn to relax muscles by first tensing them up. This teaches you to have more conscious control over your muscles and your body — and teaches you what tension FEELS like, so you can avoid it. Deliberately writing bad copy similarly improves your control over the quality of your writing and enables you to better recognize and avoid bad copy — a critical skill these days, especially as AI produces so much content that is of questionable quality. In addition, when working on a specific project, deliberately writing bad copy is also a great way to get your creative engine started and flush out inferior ideas and wording, allowing the good stuff to rise to the surface. So can you do it? Can you DELIBERATELY write bad copy? Do you dare? Give it your best shot in the comments.