I'm a few weeks into the role and already convinced: the @LPGA is one of the most under-leveraged storytelling opportunities in sports.
World-class athletes. Global reach. A fanbase that's passionate and growing. The infrastructure is there โ what we're building now is the content and engagement engine to match it.
When I told my 7-year-old daughter I was leaving Dude Perfect, I lost major cool points for about 10 minutes. Then I told her I was joining the LPGA โ and she lit up.
That moment pretty much captures everything Iโm striving to do in this role. Build a league that the next generation of fans, especially young girls, actually care about and feel connected to.
@kclairerogers I also soft launched a golf day in my family group chat yesterday ahead of our vacation to the Florida Keys.
Mixed reactions, will keep you posted.