Calvin Horton

UNCW Marketing Strategist Major

[Calvin Horton @HawkYeah]

@AlexKrallman I would invest in twitter spaces they are able to reach many different types of audiences without a major competitor. I use twitter spaces for podcasts and talk shows of people I follow. Twitter could make a recording feature for those who missed the live. #UNCWMKTG #ICMKTG

[Calvin Horton @HawkYeah]

I think the return of the Boo Buckets is enough to stand out but McDonald's should not sell out or get complacent and continue to think of new trends to keep people coming back.

#UNCWMKTG #ICMKTG

[Calvin Horton @HawkYeah]

#UNCWMKTG #ICMKTG

[Calvin Horton @HawkYeah]

Some universities have wellness days, during the year like UNC Chapel Hill, I think it’s also very important to de-stigmatize mental illness to make it easier for people to talk about. UNC in the spring of 22 is an example of how not to handle mental health as their efforts(1/2)

[Calvin Horton @HawkYeah]

Seemed shallow in response to tragic events on campus, sparking conversation about mental health awareness.(2/2)

[Calvin Horton @HawkYeah]

PlayStation does a great job marketing to the younger generation by using video games to honor Hispanic heritage. #UNCWMKTG #ICMKTG

[PlayStation @PlayStation]

Happy Hispanic Heritage Month! From the music to pasteles, here’s how Insomniac Games honors Miles’ heritage in Marvel’s Spider-Man: Miles Morales: https://t.co/DIZtyP3abV

#BeGreater #BeYourself #MilesMoralesPS4 #MilesMoralesPS5

[Calvin Horton @HawkYeah]

Brands can better reach Hispanic markets by including advertisements year around as well as trying to reach the younger generation by utilizing famous Hispanic influencers and celebrities to inspire the next generation. #ICMKTG #UNCWMKTG