New here? Welcome! Quick reminder that we’re taking a break from Twitter/X, but Working Knowledge is still publishing fresh HBS faculty research. Subscribe to our newsletter to stay in the loop. https://t.co/Ndchp7gWuS
Tips for more effective influencer marketing: https://t.co/OFpqcNUIax
Advertisers should look beyond easy clicks to consider influencer reputation, especially as sponsored content becomes more common, say Shunyuan Zhang and Magie Cheng.
@austinfish's advice for finding a cofounder: https://t.co/QmjnFHV1sb
Consider questions like,
❓How could a cofounder balance your skills and experience?
❓Is domain expertise critical for your venture?
❓Do you value partnership, shared risk, and collaboration with others?
Algorithms can amplify bias: https://t.co/6XUHG5RRkR
Read our interview with Eva Ascarza and Ayelet Israeli, who suggest intervening at points along the algorithm’s decision-making chain to ensure that the algorithm generates fair outcomes.
An antidote to the Great Resignation and "quiet quitting": https://t.co/RdTFITu2pW
A new paper argues that the remedy to a frustrated workforce is understanding the psychological needs of employees and conveying to workers that they are part of something meaningful.
Tonight, the Houston Astros and the Philadelphia Phillies will face off in Game 3 of the World Series. How healthy is the business of Major League Baseball? https://t.co/jVH8UzaNZW
#baseball#mlb#sportsbusiness
.@Airbnb provides an important lesson for other web platforms. https://t.co/qZm2KtuMLK
Companies should review their web design and build in more anonymity. If it’s necessary to provide identifying information, researchers suggest waiting until a transaction is complete.