The creative's were adapted to 5 regional languages for better connect with the audience. The TV campaign was aired on key movie channels - Star Gold 2 and &Pictures - in line with research findings and campaign objective, for PAN-India reach.
The 4 week campaign, comprising OOH and TV, was executed across major cities in India. OOH created huge impact in key markets of Mumbai, Delhi, Hyderabad, Ahmedabad, Pune, Lucknow, Ludhiana and Kanpur.