Heather Physioc / HP Conservation

She/her • Executive Discoverability Leader • Drum Search Leader of the Year • Conservation Journalist & Photographer • Keynote & Trainer

[Heather Physioc / HP Conservation @HeatherPhysioc]

I am a Twitter X-pat. Connect with me on Threads or Bluesky if you're there.
https://t.co/sl7lhby1hh
https://t.co/7PWnc7I60u
https://t.co/PGzrFzQwf8

[Heather Physioc / HP Conservation @HeatherPhysioc]

@gfiorelli1 @lilyraynyc It was such a good article - it deserves to be shouted out around the world!

[Lily Ray 😏 @lilyraynyc]

The AI platforms that win long term will be the ones that can figure out “trust” and information accuracy

@HeatherPhysioc (SEO twin! 👯)

[Heather Physioc / HP Conservation @HeatherPhysioc]

AI search and traditional search serve complementary roles in modern information-seeking. People use #AISearch for exploration and synthesis, but turn to traditional search and trusted sources when the stakes are high. https://t.co/R6FqIv0wLH via @NNgroup

[Heather Physioc / HP Conservation @HeatherPhysioc]

Who decides what survives? Pressures on the federal Endangered Species Act continue – but states aren’t prepared to pick up the pieces. Read my article here: https://t.co/q86i7arKzs #EndangeredSpecies

[Britney Muller @BritneyMuller]

⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th!

We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.

What Marketers in the course have built:
🤖 Customer Service Agents that provide real-time feedback to your sales staff like, "You're talking too much!!" by Martin Canchola

🔗 Brand Mentions Strategy: Automated email PR Request vetting + drafted responses given all your previous company info/articles by Maddy French

🔍 Automatically Identify Internal Link Opportunities by Everett Sizemore

🧠 A "digital brain" that lets you search across hundreds of books you've read; instantly pulling up highlights, notes, and references on any topic by Thomas Hefke

✍ Content Marketing Strategy via Dashboard that pulls in real-time social conversations for specific topics, concerns, competitive mentions, etc. by Bhushan Shetty

No coding background required. If you can write a Google Sheets formula, you can do this.

Past students include Directors of SEO, agency founders, freelancers, VPs of Marketing, and CMOs from companies like Mayo Clinic, Adobe, Shopify, and BMO. What they had in common wasn't technical skill. It was showing up ready to experiment.

What students are saying:

💬 "Joining your course has been one of the best decisions I've made, truly one of those rare choices that ends up shaping your life and career in ways you never expect."
💬 "Joining your course has been one of the best decisions I've made truly one of those rare choices that ends up shaping your life and career in ways you never expect."
💬 "You're like a drug dealer (and I mean that in the kindest possible way!). My mind has been blown wide open."

→ Final Cohort Starts April 6th. Runs 4-weeks through May 2nd.
→ Small cohort; once seats are gone, this format is gone for good
→ Promo below

Questions? Drop them below or DM me.

[Heather Physioc / HP Conservation @HeatherPhysioc]

Anyone else on Substack? https://t.co/qG8RGkQnIk

[Heather Physioc / HP Conservation @HeatherPhysioc]

Come behind-the-scenes with me for a peek into one part of my photographic process! As a photojournalist, my photographic archive is a living field journal, a collection of artifacts that allows me to explore stories in new ways.
https://t.co/ja0n5QtDNK

[Heather Physioc / HP Conservation @HeatherPhysioc]

🥹 OMG I can't. 🐸 After stopping a hydroelectric dam in 2014 to protect its only habitat, Brazil’s critically endangered “admirable little red-bellied toad” is still reproducing but faces escalating pressures driving urgent conservation and policy action. https://t.co/L0CczB7mQ4

[Heather Physioc / HP Conservation @HeatherPhysioc]

Species new to science in 2025, though many have long been known to Indigenous and local communities. Formal scientific recognition often immediately triggers conservation attention for species that are already rare, threatened, or at risk of extinction. https://t.co/rRUOJnjCLG

[Heather Physioc / HP Conservation @HeatherPhysioc]

Fishing ropes are a leading cause of deadly whale entanglements, but new on-demand (ropeless) fishing gear is helping fisheries stay open during whale migrations. They dramatically reduce whale deaths while still allowing fishers to work. https://t.co/2ZjKD6qxop

[Heather Physioc / HP Conservation @HeatherPhysioc]

I've never done a book round-up before, but I do believe a great book should be passed on. So here are 7 books I read (or re-read) this year - spanning genres and perspectives - that impacted some part of my conservation philosophy.

👉 https://t.co/zCQD8ne2dJ

[Heather Physioc / HP Conservation @HeatherPhysioc]

Hosting kids this holiday - or just craving some screen-free calm on winter days? ❄️

Sending a free printable wildlife activity pack to email subscribers on Monday, so if you want it by Christmas, sign up this now!! 🎄🛷

👉 https://t.co/voiweGI8bN

[Heather Physioc / HP Conservation @HeatherPhysioc]

🦌 New My Wildlife Wonders is live—this one’s all about the American elk! Kids can explore fun facts, learn about their conservation comeback, and enjoy a free printable coloring + activity sheet. 🎨✨
Check it out: https://t.co/aiZTKIsaLB

[Heather Physioc / HP Conservation @HeatherPhysioc]

Artificial floating wetlands across North America are transforming polluted, industrialized waterways into thriving ecological habitats that support wildlife, improve water quality, and reconnect urban communities with nature. https://t.co/v3tyCJXDsc

[Heather Physioc / HP Conservation @HeatherPhysioc]

“This thinking goes on for almost 2,000 words, and what’s remarkable is that it is essentially a verbalization of what you’re taught to do in a paleography class.” Breakthrough in transcription & analysis of historical handwritten documents:
https://t.co/yTnIsLZAbp

[Heather Physioc / HP Conservation @HeatherPhysioc]

"Young people feel paralyzed in the face of a media ecosystem flooded with sensationalism and polarization. When the game feels rigged, why bother playing? Fighting the algorithm can feel as futile as tilting at digital windmills." https://t.co/XgqKwz5YmG

[Heather Physioc / HP Conservation @HeatherPhysioc]

🧍🏼‍♀️ Try standing still. • Heather Physioc https://t.co/7266V7DZpD

[Heather Physioc / HP Conservation @HeatherPhysioc]

Alaska’s bold new wildlife crossing project: my new story in Sierra Magazine- https://t.co/9ZCfyVC0aR

[Heather Physioc / HP Conservation @HeatherPhysioc]

If anyone asks, this is how I want to be buried. 🌱 "Life Beyond the Grave: These morticians are both conservation heroes and undertakers." Green burials meet conservation easements. Great read from Marin Scotten for Sierra. https://t.co/gJt4rUY03T

[Heather Physioc / HP Conservation @HeatherPhysioc]

“More Indigenous territory has been claimed by maps than by guns.” A piece about "counter-mapping" projects: Indigenous nations are using maps to reclaim their stories by charting ancestral routes & sacred places: https://t.co/P5R1fnYaNA