They are looking for the pitch to reflect the brand Manifesto - CONQUER. EVERY. DAY. It should be bold, exciting and intense. Please avoid politics, religion and humour.
Insight: Women now outnumber men in the number of licenses held and they influence 85% of car buying decisions. So why are they so misrepresented in car advertising. Lets kick this boys club to the past where it belongs
Target Audience: Melissa - a 35 year old professional working in the city. income is about 50k and she is tech savvy. She is outgoing and adventurous and values quality and innovation
The Challenge: Launching the latest CUV, the Nissan KICKS, to the Canadian market. Created for the younger, primarily female buyer. They are looking to capitalize on the fast growing CUV/SUV market.
EQ Highlights: 24/7 online access to your money, 2.3% everyday interest rate, no minimum balance, no monthly fees and Customer Care is based in #Canada