Henry Earle-A'Hern

Founder (since 2016) 🚀 Building (alpha) 👨‍💻

[James Camp 🛠,🛠 @JamesonCamp]

Half the people in GTM have never taken anything to market.

[Henry Earle-A'Hern @Henryearleahern]

@gotravelyourway Air Astana

[Henry Earle-A'Hern @Henryearleahern]

@Xeer Same thing in Pavillion Kuala Lumpur today

[Henry Earle-A'Hern @Henryearleahern]

It's interesting how fast (my) work is changing... I spend most of my days now just talking at my laptop, directing Claude.

Very little typing at all, very little hands on work, just speaking things into existence.

I think this is where things are moving and there will be much less 'physical' interaction with apps, interfaces, platforms moving forwards.

[Henry Earle-A'Hern @Henryearleahern]

Just looked at my stripe + bank fees for last year and don't know whether I should be happy or sad.

[Henry Earle-A'Hern @Henryearleahern]

@geertjansloos @stripe Yeah was thinking this too, 10 years and quite a lot processed too. Crickets.

[Henry Earle-A'Hern @Henryearleahern]

Per-email conversion attribution in Active Campaign is shockingly painful.

How can AC be so big and yet have such poor reporting?

[Henry Earle-A'Hern @Henryearleahern]

There's probably a 1-2 year window right now to make an insane amount of money creating websites for local businesses.

[Henry Earle-A'Hern @Henryearleahern]

I just came to the, perhaps obvious, realization that every AI ad maker right now is just Canva on steroids….

A shit load of Canva templates being referenced, then brand colours swapped and some generic ‘copy’.

No strategy, brief or taste.

Tis’ not the way.

Join the waitlist @useclickity

[Henry Earle-A'Hern @Henryearleahern]

Founders watching their ads burn thousands a day, trying NOT to make emotional decisions:

[Henry Earle-A'Hern @Henryearleahern]

@ecomqn 3,000

[Henry Earle-A'Hern @Henryearleahern]

@liran_tal @james406 Nice, I'd not heard of Amplitude until you said it. This is my main use case https://t.co/91PGgr8VLD

[Henry Earle-A'Hern @Henryearleahern]

Just for building my ‘data warehouse’.

Creating a bunch of charts to track how different landing pages and traffic channels are performing over time.

What would have taken (me) hours previously takes a couple minutes.

IMO it’s what most/all SaaS will look like soon, instead of a bunch of static pages for different functions, it’s just a chat (maybe voice soon) interface for everything.

“hey posthog, create a 4 stage chart to monitor conversion rate of xyz landing page:
1. Visit page
2. Add to cart
3. Checkout initiated
4. Purchase

I want it to only track first time visits from Bing Ads”

Nothing massively complex I suppose, but has made the product less intimidating and boosted my efficiency massively.

[Henry Earle-A'Hern @Henryearleahern]

Posthog's implementation of AI is one of the few genuinely good ones in SaaS.

For me, it's drastically increased the value and use of the product.

[Henry Earle-A'Hern @Henryearleahern]

@stuartbrameld So good - they genuinely seem to care about their product and customer experience... which weirdly seems rare these days.

Not perfect by any means, slow at times, but good intentions!

[Henry Earle-A'Hern @Henryearleahern]

@shaun5k_ @james406 Yeah it's great isn't it - the speed at which charts can be spun up.

[Henry Earle-A'Hern @Henryearleahern]

@rafapapagiannis Interesting! To be honest I've not bothered to use Posthog MCP in claude code yet but shall check it out.

[Henry Earle-A'Hern @Henryearleahern]

Just for building my ‘data warehouse’.

Creating a bunch of charts to track how different landing pages and traffic channels are performing over time.

What would have taken (me) hours previously takes a couple minutes.

IMO it’s what most/all SaaS will look like soon, instead of a bunch of static pages for different functions, it’s just a chat (maybe voice soon) interface for everything.

“hey posthog, create a 4 stage chart to monitor conversion rate of xyz landing page:
1. Visit page
2. Add to cart
3. Checkout initiated
4. Purchase

I want it to only track first time visits from Bing Ads”

Nothing massively complex I suppose, but has made the product less intimidating and boosted my efficiency massively.

[Henry Earle-A'Hern @Henryearleahern]

Every month or two, a new AI CMO pops up claiming to be the first.

This one wasn’t even slightly good.

At least ICON had a good few months of a go at it.

[Okara @askOkara]

Today we're introducing the world's first AI CMO.

Enter your website and it deploys a team of agents to help you get traffic and users.

Try it now at https://t.co/KbAE6FNgzE

[Henry Earle-A'Hern @Henryearleahern]

@getnachonacho 😂

[Henry Earle-A'Hern @Henryearleahern]

I think founders should approach almost everything with the expectation that’s it’s guaranteed to fail.

If you can do that but also with the understanding that it’s still worth it… because you’re iterating forwards… that’s what creates winners.

I’ve had a lot of friends that believe their own hype. They get overexcited and think success is inevitable.

And so when the reality hits, they give up entirely or submit to shiny object syndrome.