Herno Habita
The Garden Brunch
The journey of Herno Habita continues with a new chapter inspired by the effortless conviviality of the warmer months.
An invitation to experience outdoor spaces with the same understated elegance that has always defined Herno.
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#HernoHabita
Inspired by the sensorial world of fragrances, the Herno Resort FW26 collection unfolds through soft and enveloping atmospheres, where warm earthy tones meet vibrant accents in refined harmony.
Conceived as an essential and versatile capsule wardrobe, the collection transforms textures, colours and movement into an emotional narrative, expressing a contemporary vision of dressing where comfort, elegance and sensory richness coexist in perfect balance.
Herno x Phi Beach | Hospitality and Lifestyle at the Heart of the Costa Smeralda
Marking the third chapter of their partnership, Herno returns to Phi Beach, reaffirming a shared vision of hospitality and Italian excellence.
Along the shores of Baja Sardinia, the Herno Suite reflects this vision as a dining destination and gathering space where guests can experience the Mediterranean spirit through moments of conviviality, wellbeing, and authentic connection.
More than a seasonal presence, the Herno Suite offers a contemporary interpretation of Italian lifestyle, expressed through design, hospitality, and dining.
Discover more: https://t.co/IC022otM2e
Herno Pro-Am
Celebrating the Origins and Future of Italian Golf
1925 – 2026
Held at the historic Golf Club Alpino di Stresa, the course that hosted the first Italian Open in 1925, the second edition of the Herno Pro-Am brought together professionals and amateurs for a day of competition, sportsmanship and shared passion for the game.
Conceived as part of a multi-year initiative promoted by Claudio Marenzi, President of Herno and Golf Club Alpino di Stresa, the event continues to honour the origins of the Italian Open while supporting the players shaping the present and future of Italian golf.
With special thanks to @ROLEX, Official Timekeeper of the event, Nicora 1930, Kaleon,@TerreBorromeo and Ferrari Trento for contributing to the success of this edition.
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At Pitti Uomo, Herno unveiled the Men’s Spring-Summer 2027 Collection, a contemporary wardrobe inspired by travel as a way of living and observing the world.
Through lightweight fabrics, fluid volumes and functional details, the collection explores movement across destinations, climates and urban rhythms, bringing together technical innovation, material research and stylistic identity.
A look back at the moments, encounters and vision that shaped the presentation.
#Herno #HernoSS27 #PittiUomo #PittiUomo110
SS27 MEN'S COLLECTION PREVIEW
For Spring Summer 2027, Herno explores travel as a way of living and observing the world. Designed for different places, seasons and cities, the menswear collection expresses a contemporary vision shaped by material research, technical innovation and stylistic identity.
Lightweight, essential and dynamic, the wardrobe is designed to move naturally between departures, climate changes and urban rhythms, balancing functionality, versatility and elegance.
#Herno #HernoSS27 #PittiUomo
During the opening days of La Biennale di Venezia 2026, Herno joined @bazaaritalia at Palazzo Diedo for the exhibition-event SONO QUI, where the visual universe of Juergen Teller and Dovile Drizyte moved beyond the pages of the magazine.
The evening also featured a conversation between Claudio Marenzi and Harper’s Bazaar Italia Editorial Director Stefano Tonchi, reflecting on collecting, image-making and the dialogue between fashion, photography and art.
Photo: Davide Mandolini / Hearst Visual Hub, Courtesy of Harper’s Bazaar Italia
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Herno is proud to partner with @miartMilano for the eleventh edition of the Herno Prize.
Born in 2015, the prize is awarded to the booth presenting the most outstanding exhibition project, shifting the focus from the individual artwork to the context in which it is experienced, with a focus on galleries as spaces of interpretation and narrative. It recognizes the strength of curatorial vision, the spatial dialogue, and the ability to build a coherent and compelling narrative.
For this year’s edition, the jury awarded Mai 36, Zurich, for a project featuring works by Robert Mapplethorpe and Jacopo Benassi, distinguished by the quality of the works and the strength of its intergenerational dialogue.
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Herno is proud to be part of #ICONSOFITALY by @Altagamma_it in New York City, a curated initiative showcasing the excellence of Italian creativity, materials, and craftsmanship.
On April 9th, from 4:00 to 7:00 PM, the Herno boutique on Madison Avenue will host an exclusive in-store customization experience, featuring one of the brand’s expert seamstresses. An opportunity to blend tradition and innovation.
For registration and further information:
https://t.co/9k9Wc30pgu
#Herno #IconsOfItaly #Altagamma #MadeInItaly
Functional Wardrobe Spring/Summer 2026
Born from the meeting of city and nature, the collection unfolds within a constantly evolving ecosystem, placing performance and dynamism at its core.
Urban and natural environments enter into dialogue, shaping a wardrobe conceived for movement and adaptability. New silhouettes, technical materials and precise constructions express a balance between continuity and innovation.
Clean lines and essential volumes define an aesthetic aligned with the Herno universe, where efficiency, design and performance coexist naturally.
Sportswear Essentials SS26
Sporty spirit encounters contemporary attitude. A collection born from open landscapes and made for modern life, where oversized volumes, functional details, and technical materials redefine the concept of everyday wear.
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Spring/Summer 2026 Collection
There are places where time stretches, making room for what truly matters. The pace slows, the gaze opens, and presence becomes more mindful.
In this fragile balance between light and shadow, the refined essence of Herno takes shape through soft lines, breathing surfaces, and volumes that converse with the landscape. An elegance defined by lightness that does not forget depth, a beauty that does not demand attention, yet quietly receives it.
https://t.co/1Ob1rHuPz2
On Italy’s most prestigious music stage, Mario Biondi and Alex Britti joined Sayf for the cover night, wearing coordinated custom-tailored suits in combed wool and mohair from the hashtag#Herno Spring-Summer 2026 collection.
The ensembles reference the unmistakable aesthetic of the Blues Brothers and echo the energy and spirit of “Hit the Road Jack”, reinterpreted with a contemporary attitude for the performance.
WOMEN FW26 PREVIEW
Conceived as a presence rather than a statement, Herno Women’s Fall-Winter 2026 explores a dynamic idea of femininity shaped by movement, adaptability and refined balance.
A collection where natural elegance, functionality and essential design translate winter into an experience of form, identity and contemporary sophistication.
The opening edit of Herno Spring–Summer 2026 unfolds at a measured pace.
Pure lines and fine materials shape balanced silhouettes, while transitional fabrics and city-ready weights define a wardrobe built on proportion, precision, and ease.
A collection where tradition and modernity coexist, following a personal rhythm rather than a season.
My Own Time explores a refined idea of everyday elegance, shaped by sartorial precision and contemporary sensitivity, where time becomes a value to inhabit, expressed through garments made to last beyond the moment.
https://t.co/29uR7kCtFQ
Presented at Pitti Immagine Uomo, the Herno Men’s FW26 collection reveals a wardrobe defined by versatility and thoughtful construction.
A vision of contemporary menswear, experienced through the space, the garments and the people who explored the collection.
#Herno#HernoFW26 #PittiUomo #PittiUomo109
FW26 MEN'S COLLECTION PREVIEW
Between heritage and modern functionality, Herno presents a collection conceived for the present.
Essential design, calibrated volumes and thoughtful versatility define a menswear wardrobe shaped to accompany the evolving rhythms of contemporary life.
#Herno #HernoFW26 #PittiUomo
Herno Habita brings the brand's distinct elegance to the home living, offering interiors a new take on domestic style.
With the first chapter, The Holiday Living, the warm intimacy of the winter-season living room unfolds through fine materials, meticulous Italian craftsmanship and details that reveal the care of handmade creation.
A collection that marks the beginning of a journey dedicated to the gestures and rituals of domestic life, where each creation elevates shared moments with a quiet, cultured and sensory-rich aesthetic.
https://t.co/M1GCKPYx90
Softer air, warmer lights.
Time slows down, distances shrink. A time for real presence and gestures that matter. A setting that unites, warms and welcomes.
Holiday Season by Herno. The pleasure of sharing beauty.
https://t.co/ek8HsDacqJ