mimi.

suits 👉 startups • started my first biz at 26 • real talk and entrepreneurship

[mimi. @hey__itsMimi]

You might see a fellow entrepreneur and be like, “What is their process? What is their mindset?”

I spoke with the people behind 9 incredible brands, this is what I learned 👇

[mimi. @hey__itsMimi]

The feeling you get when you accept that your past endeavours don't define what you can or should be doing going forward -

that is freedom.

[mimi. @hey__itsMimi]

I was today years old that I learned the term liar's dividend:

where wrongdoers benefit from the controversy surrounding their authenticity.

[mimi. @hey__itsMimi]

Timing can make or break everything:

- when to launch a capital raise
- when to pull the plug on something that’s not working
- when to make a hire or fire

Success/failure often hinges on the TIMING of taking action, not the action itself.

[mimi. @hey__itsMimi]

@FrenchMajesty Post standard market research, I always advise founders to: clearly their target customer and deeply understand the gap between their needs and the brand’s unique value prop. Do small launches for feedback/iterate. No magic bullet and you can’t just launch something blindly.

[mimi. @hey__itsMimi]

Too many first time CPG founders: I built this thing I think is great so everyone must think it’s great also!

Wrong.

There’s a version of product market fit for every industry. Find what the market actually wants.

[mimi. @hey__itsMimi]

Hot take: if you’re joining an early stage startup, you should never say the words

“That isn’t my job”

It’s the ultimate learning ground, take advantage of it.

[mimi. @hey__itsMimi]

Revisiting this gem 💎

What are you reading right now?

[mimi. @hey__itsMimi]

Everyone's got a 2024 trends/predictions report...but do they have a bingo card? 🤪

What would be on yours?

[mimi. @hey__itsMimi]

Everyone wants to be:
- a best-selling author, but don't want to take the years drafting and rewriting
- a movie star, but don't want to spend all day listening to someone else telling them what to do

Remember that having "done it" vs doing it are 2 different things.

[mimi. @hey__itsMimi]

What’s better than having cheerleaders or fans for what you’re building?

An accountability partner.

Have someone that you can tell what you’re working towards and that they will hold you to it.

🤝

[mimi. @hey__itsMimi]

@mondaygirlca @_rachelwong More in this video 👉 https://t.co/DfCEz7oWmD

[mimi. @hey__itsMimi]

You might see a fellow entrepreneur and be like, “What is their process? What is their mindset?”

I spoke with the people behind 9 incredible brands, this is what I learned 👇

[mimi. @hey__itsMimi]

A winning mindset:
Rachel and Istiana from Monday Girl on figuring things out, maintaining a positive "yes" mentality, and the true spirit of #entrepreneurship.

@mondaygirlca @_rachelwong

[mimi. @hey__itsMimi]

Contextualize your experiences:
When feeling stuck or challenged, Steven, Rivalry CEO, says his secret is turning to books for perspective and inspiration.

@rivalryca